The newly formed Teenage Magazine Arbitration Panel (TMAP) has adjudicated on 30 complaints concerning Just 17, Sugar and It’s Bliss.The panel believed that the Annabel G advice page in J17 was not technically in breach of guidelines but recommended more attention be given to ensuring that advice on sexual activity be more responsible, and the… Continue reading Teenage Mags Face Criticism
The weekly car magazine Auto Express is relaunching this week with a new look, a new price and a new issue day. Auto Express will now be published on Wednesdays instead of Fridays and its cover price has been reduced by 20p to £1.30.There will be a new “crisp, modern design accentuated by a change… Continue reading Auto Express Changes Gear
Zenith Media, split off from the Cordiant Group earlier this week (Newsline 21/04/97), is rumoured to be looking for another media partner. It is believed the company, which is now jointly owned by Saatchi & Saatchi and Bates, is looking especially towards Europe and Aegis has been mentioned in connection with this. Managing director Andy… Continue reading Zenith Looks For Partner
Jazz FM is the latest radio station to go on-line. Its Website can be found at . While, LBC Radio and its FM counterpart, London News Direct, are now broadcasting a live audio feed over the Net.Staying with broadcasting, the BBC has appointed Edward Briffa as its first head of on-line. This demonstrates that the… Continue reading Web Round-Up W/E 25/04/97
The ITC today published its 1996 Annual Performance Reviews of the 18 terrestrial TV licences: the 15 regional ITV licensees, GMTV, Channel 4 and Teletext.Teletext received a favourable report and GMTV was congratulated on rectifying the complaints highlighted in the previous year’s report. ITV and Channel 4 performed satisfactorily, but each were found to have… Continue reading ITC Questions ITV’s Commitment To Its Licence Terms
WPP has taken a stake in Syzygy, the London-based digital media company. Syzygy specialises in the strategy, development and marketing of commercial Internet and intranet solutions. The agency’s client list includes Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars and PepsiCo.This is the first European edition to the Group’s new media investment portfolio. Earlier investments have focused… Continue reading WPP Buys Into Digital
G.O.D., the Internet search engine company, together with Four11(a commercial website) and PeopleFinder (the new email and telephone directory) has formed a new Internet sales service.The G.O.D. Advertising Network offers General Rotation advertising from $16 (£10). Banner Ads can be targetted geographically or at specific consumer interests and will be spread between G.O.D., PeopleFinder and… Continue reading G.O.D. Forms Advertising Network With Four11
Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
In Europe ‘
Momentum’s campaign for CITB (Construction Industry Training Board) – which positioned it as the authoritative voice for health and safety within the construction industry – won the Judges’ Gold Award at the 1997 IPA Business-to-business Advertising Awards ceremony. The campaign, which generated three times the expected response, also won the specialist, media and integrated categories.The… Continue reading Momentum Triumphs At IPA Awards
In an interview with Newsline, Leslie Hill, chairman of the ITV Network Centre, was quick to defend ITV against the criticisms thrown at it by the ITC this week (see Newsline). Hill pointed out that the ITC praised much of the work broadcast by the ITV last year. But, even when the overall picture is… Continue reading Interview: ITV Chairman Speaks-Out On ITC
