Colin Davidson will become managing director of the Cheltenham Newspaper and Gloucestershire Newspaper groups, which are both owned by Northcliffe Newspapers, on 5 May.This position is currently held by Ron Hill who will become chairman. Davidson is currently the managing director and managing editor of Northcliffe’s North Devon Journal-Herald group and prior to this he… Continue reading New MD For Northcliffe Titles
Sky TV has appointed Universal McCann as its new media agency. McCann will take over the handling of all planning and buying of Sky’s media from Zenith Media. The takeover date has yet to be confirmed.Sky TV: 0171 705 3113
Carlton Communications has begun talking to BT about creating interactive TV services if the British Digital Broadcasting consortium, which includes Carlton, Granada and BSkyB, wins the digital terrestrial television licence which is being advertised by the ITC.According to a report in today’s Times BDB wants BT to develop interactive services such as home banking and… Continue reading BT And Carlton In Digital Terrestrial Talks
NYNEX CableComms is screening the Sky pay-per-view boxing match on 3 May using its interactive booking service. Customers will be able to ‘book a seat’ in their lounge via their remote control; this is known as impulse pay-per-view. Other customers can order the event using their telephone.The evening’s line-up includes Prince Naseem Hamed v Billy… Continue reading Pay-Per-View Boxing On Cable
Andrew Sharp of Initiative Media picked up the Grand Prix Trophy for his entry ‘How does an agency or media company achieve excellence for the advertiser within the future media environment?’ at yesterday’s 1997 IPA Media Awards presentation at the Institute of Directors.Other category winners were:Planning and buying: Dan Cresta, WCRSResearch: Peter Bowman, WCRSSelling: Mark… Continue reading IPA Media Awards Results
Advertisements in cinemas have an audience recall 12 times greater than commercials on television, says a report published by Opinion Research Business on behalf of the Cinema Advertising Association.The report compared the impact of cinema advertising against television on the first showing of a new ad, using Virgin Atlantic’s cinema campaign targeting economy passengers.From a… Continue reading Research Reveals Greater Impact Of Cinema Ads
Only half the population, who should be able to receive Channel 5, have tuned their TV sets to the new channel.Ever optimistic, a spokesman for 5 said that the 2.8% weekly viewing share was even more encouraging, considering only 50% of the population had tuned to the station.Channel 5 is now preparing to launch a… Continue reading 5 Reach 50%
The number of new Internet users rose sharply at the end of 1996, according to new research from BMRB. 7% of adults are now Internet users, which is equivalent to 3.4 million people and represents a 75% increase year on year. If this growth continues at the same rate, 40% of adults will be using… Continue reading Internet Usage Grows 75% In Twelve Months
The British Video Association has announced that retail video sales for the first three months of 1997 have grown by 14% year-on-year.Film was the biggest growth sector; Independence Day, Stargate, Babe, Heat and Trainspotting were among the top sellers.March was particularly strong due to a batch of children’s releases timed to coincide with Easter. Supermarkets… Continue reading Video Sales Rising
The Radio Advertising Bureau is launching a new campaign to promote commercial radio as an advertising source. Using the slogan: ‘Advertise with pictures – use radio’, The RAB ads question what you are hearing by broadcasting different statements to the same sound or voice.Andrew Ingram, director of account planning at the RAB, commented: “Although the… Continue reading Selling Radio
