The MRG Evening Meeting, held last night, heard two papers concerning television research which focused on ELVs (Elusive Light Viewers) and the measuring of audience appreciation of programmes.Sue Read from Laser presented a paper on the value of ITV peaktime for advertisers, entitled “ITV is Not a Commodity Product”, and Richard Windle from RSL spoke… Continue reading MRG Evening Meeting Hears About ELVs
Scottish Television and Grampian are the latest ITV companies in talks regarding a merger, according to a report in today’s Independent. Grampian, worth around £85m, controls 0.7% of the UK television market while STV has 2.5%. This falls well short of the 15% maximum of UK TV a company can control.These rumours scotch other talk… Continue reading More TV Merger Rumours
IPC Magazines has promoted Louise Glautier from classified ad manager for its music titles to group classified manager. She will also be handling sales for NME’s new Internet site which launched two weeks ago.Classified sales director Mike Rowley said: “This promotion recognises both Louise’s development, and the development of classified revenues from the printed magazine… Continue reading New Group Ad Manager For IPC
Research published today by the ITC shows that toy advertising very rarely misleads or confuses children.The research shows that children have a higher understanding of advertising methods than that of parents. This included distinguishing reality from fantasy, interpreting messages and understanding how various special effects techniques operate. Younger children were less efficient in deciphering commercials… Continue reading Toy Adverts Rarely Mislead Children
BARB figures out for June 1996 show cable connections growing at nearly twice the rate of dish connections up 23.1% on the previous year to 1,501,000. Growth from January 1996 to June 1996 has however slowed considerably up just 7.3%, compared to 25.3% between January and June 1995.Dish sales are up 13.9% year on year… Continue reading Cable Connections Up 23% To Over 1.5 Million
The advertising group, WPP, said that worldwide revenues were up by over 10%. Growth in Europe increased by almost 6% with the combined revenues of J.Walter Thompson, Ogilvy & Mather Worldwide and Conquest Europe rising over 9%.Compared to the previous year, specialist communications activities were concentrated in the UK as well as the US and… Continue reading WPP Group Plc: Annual General Meeting Results
Combined ITV/C4 revenue for May, based on agency estimates, came in at £202.782 million, up 10.74% on last May’s total revenue. May was a better month for ITV, whose share was up this month to 78%, or £157.307 million, up by 5.83% on last year’s total. Channel 4’s share this month at 22% appears to… Continue reading TV Revenue – May
http://www.slate.com/Microsoft’s aim to bring serious journalism to the World Wide Web resulted in the launch of their new website Slate on the 24th June. Updated daily, the interactive online magazine is set to tackle a mix of politics, culture and public policy.Michael Kinsley, former Editor of The New Republic and CNN’s Crossfire and now editor… Continue reading Microsoft To Provide Quality Journalism Online
Chester Chronicle and North Wales Independent Press Limited has awarded its £2.5 million account to Amra, the largest single-buying unit for the regional press. This gives the sales company near saturation coverage throughout the North West and Wales areas and offers media buyers a more cohesive route to these markets.As TV, radio and national press… Continue reading Amra Win Creates Dominance In North West
The Office of Fair Trading is to lead a new investigation into BSkyB’s £670 million deal with the Football Premier League which could be referred to the Court of Restrictive Practices. One referral is already being considered by the court regarding the deal which runs for the 1996-97 season (Newsline 06/02/96). The recent enquiry involves… Continue reading BSkyB Premiership Deal Faces New Probe
