Andrew Robertson, Corporate Marketing Manager of the Bradford & Bingley Building Society, said that the radio medium has gained respectability even though it only covers 4% of advertising revenue. The Radio Action Group (RAG) was set up in MAY 1995 by the ISBA in recognition of this. It was felt that as radio is growing… Continue reading ISBA Conference: Radio Action Group
According to reports in today’s trade press, a host of newspaper groups are lining up to buy Westminster Press which was put up for sale last week (Newsline 26/06).Interested parties are believed to include Newsquest Media Group, Cin Ven, Midland Independent Newspapers, Northcliffe Newspapers and United Provincial Newspapers. Westminster, owned by Pearson and believed to… Continue reading Interest Mounts In Westminster Press
Classic FM is leading a band of broadcasters and industry associations in a Digital Audio Broadcasting (DAB) experiment. As part of its commitment to the future of digital broadcasting, Classic FM will launch the venture in Birmingham and hopes that it will demonstrate the potential and opportunities of DAB (see Newsline 07/03).Sir Peter Michael, Chairman… Continue reading Classic FM Demonstrates Commitment To Digital Broadcasting
John Terris, Chairman of Cobbe Smith Terris, gave a short speech on how advertisers are starting to learn marketing effectiveness on the Internet and ways of measuring its impact.He started by pointing out major flaws on why the Internet may not work as a marketing medium. He said that the Internet is chaotic: it was… Continue reading ISBA Conference Report: Pulling On The Net
The Lowe Group has bought a majority shareholding in the multi-discipline agency Interfocus, which will be combined with Lowe’s current through-the-line operation, The Brompton Agency.The newly merged agency will still be called Interfocus and will be headed by Sandy Scott and Matthew Hooper, the original founders of Interfocus. The agency currently provides an integrated service,… Continue reading Lowe Group Buys Interfocus
BSkyB risks upsetting over two thirds of its current subscribers if it raises the Sky Sports subscription fee, according CIA MediaLab’s latest Sensor survey. The results come amid industry speculation that a rise would be necessary to help BSkyB fund its recent £670 million four-year deal with the Football Premier League – a deal which… Continue reading Viewers Would Resent Rise In Sky Sports Subscription
According to a report in yesterday’s Financial Times, three UK media executives are backing a new cable and satellite channel called Channel 11.The investors in the channel, which will provide Internet and other interactive services via a television format, are said to be Tim Carron Brown (previously of Anglia Television), Richard Humphreys (former president and… Continue reading Media Executives Back New Channel
The Observer will undergo a revamp from next Sunday, changing its masthead and axing the Preview section Evening Standard To Launch New Section.The masthead will change from red to black and the definite article returns to an upper case “T”. On July 21 the Preview section, an A4 TV-listings magazine, will close and merge into… Continue reading Observer Goes Through Revamp
Stock-market analysts believe that the long-rumoured buyout of Yorkshire Tyne-Tees Television by Granada may take place today.As the Royal Assent of the Broadcasting Bill approaches Yorkshire’s share price has soared. Yesterday’s price reached a 52 week high of 1,238p, up 75p. Yet Granada is not the only media group thought to have its eye on… Continue reading Granada Ready To Mount Yorkshire Bid Today
AMRA’s coverage of national sales representations was greatly strengthened by the acquisition of The Hampshire Chronicle Group. The group, previously represented by Mediaforce’s Newspaper Representations, includes The Romsey Advertiser and The Eastleigh and South Hants Weekly News.The move, which commences on the 1ST August 1996, increases AMRA’s market share (over 25%) and may strengthen the… Continue reading AMRA Gets Hampshire Chronicle
