The BSC reported yesterday that the largest amount of complaints received this year concerned aspects of taste and decency. These include complaints of tasteless humour, racist remarks, religious offense and the portrayal of suffering. Altogether, there was an 11% increase in complaints concerning violence Violence Remains Viewers’ Prime Concern, sex, and issues of taste and… Continue reading British Standards Council: Annual Report 1995-96
Border TV today announced that its pre-tax profits have risen 19% from £1.933m in 1995 to £2.301m this year (year ended 30th April 1996). This was on the back of turnover increasing from £11.608m to £12.643m.This success is built upon a 6% growth in television advertising revenues and a full year’s advertising revenue for Century… Continue reading Border TV Profits Hit £2m
Following the success at Cannes last week, Saatchi & Saatchi have been voted “the most admired advertising network in Europe,” together with DDB. Conducted by Media & Marketing Europe, the poll consisted of eighty major European marketers.The vote follows Saatchi & Saatchi’s award of “Creative Agency of the Year” Saatchi & Saatchi: World’s Best and… Continue reading Saatchi & Saatchi Win Vote Of Confidence
United News and Media has bought a stake in Independent Television News from Granada and Carlton Communications. The disposal of the 12% stake for £12.3m in cash brings both Granada and Carlton down to the 20% limit on shareholdings set by the Government. United’s share in ITN now rises to 17% since it already owned… Continue reading United News Buys Stake In ITN
The ASA reported this month that complaints regarding promotional features for The Sun and Daily Mirror were being upheld. The Daily Mirror offered a saving of up to £150 on a theme park holiday: the Authority said that readers were not aware of terms and conditions until they had bought the next three issues of… Continue reading ASA Monthly Round-Up
ITV has confirmed that Walkers will be replacing Diet Coke as the sponsor of its Movie Premieres. The deal, thought to be worth around £4 million, is aimed primarily at promoting Walkers’ Doritos brand through sponsorship credits on films such as Last Action Hero, Groundhog Day and Sleepless In Seattle.The deal begins on August 17… Continue reading Walkers In ITV Sponsorship Deal
Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities… Continue reading Saatchi & Saatchi Vision Launched
Marcus Plantin, ITV network director, has revealed ITV’s plan for the Autumn. The ITV Drama Premiere is the channel’s new feature adapted to convince viewers that ITV is ahead of the BBC in drama. £20m has been invested in the genre, which include classical adaptations of Daniel Defoe’s Moll Flanders and Jane Austen’s Emma.ITV will… Continue reading ITV Autumn ’96: More Events Than Ever!
Total advertising expenditure for 1995 reached £10.95 billion, an increase of 8.1% on 1994’s figure of £10.13 billion, according to final figures released by the Advertising Association.Total Advertising Expenditure (including direct mail) £m 1990 1991 1992 1993 1994 1995 National Newspapers 1,187 1,121 1,155 1,220 1,336 1,433 Regional Newspapers 1,715 1,628 1,640 1,715 1,871 1,963… Continue reading Advertising Expenditure Increases By 8%
Lynne Robinson, Research Director at the IPA, discussed the problems RAJAR encountered concerning the drop in figures in its new diary method (Newsline 25/3/96). Analysis showed a drop of 2% in listening figures for the Personal Pre-list Diary method (PPD), caused by panel members not filling the diaries in fully. According to the IPA, the… Continue reading MRG Conference: Issues ’96 (Afternoon)
