Jack Rosevear, Media Strategist for Michaelides & Bednash, discussed differences between Baby Boomers and Generation X in his speech titled “Talking About My Generation.”He referred to the generation that grew up in the 1960s as Baby Boomers, individuals who grew up in a time of discovery, liberation and peace, and compared them to Generation X,… Continue reading ISBA Conference: How Do You Reach Generation X?
According to weekend press reports, Channel 5 Broadcasting is facing problems with its pilot retune program in Surrey (Newsline 05/06).Under the terms of its licence, C5B must prove that at least 90% of UK homes can receive an interference-free signal. Interference is caused to some homes from the proximity of the Channel 5 signal to… Continue reading Channel 5 Faces Retune Problems
The PPA has announced that a set of guidelines have been developed as a means of self-regulation for the teenage magazine sector.Earlier this year a row broke out over the explicit nature of sexual advice in teenage magazines MP Calls For Magazine Curbs and Peter Luff, the Conservative MP for Worcester, threatened to introduce a… Continue reading New Code For Teenage Mags
The amendment to The Broadcasting Bill ITV Companies Lobby For Teletext Rights which would have prohibited teletext advertising by ITV companies was abandoned yesterday by the government. The amendment would have prevented ITV franchise holders from selling any teletext advertising space in their regions with the effect of leaving Teletext Ltd with a near monopoly.… Continue reading Government U-Turn On Teletext Rights
The final of Euro ’96 on Sunday between Germany and the Czech Republic had a peak audience of just under 20 million individuals. The BBC1 coverage was viewed by a peak of 14.4 million whilst ITV attracted 5.5 million. This represents a 57.1% individuals peak share for BBC1 and 21.4% for ITV. The peak share… Continue reading Euro ’96 Final Attracts 20m Viewers
Yesterday (1/7/96) saw the launch of The Radio Advertising Clearance Centre (RACC). Commercial radio’s advertising body ensures that radio advertisement scripts comply with the Radio Authority’s Advertising Code.The RACC’s main task is to protect the listener from misleading and offensive advertisements. According to the Radio Advertising Code, special category advertisements, for example alcohol, medicines and… Continue reading Radio Advertising Clearance Centre Offers Protection
MSNBC has announced its launch in the US on Monday 15th July 1996. The joint venture between Microsoft and NBC offers viewers 24-hour news to an estimated audience reach of 22 million viewers. Programmes are being developed for both conventional broadcast and the Internet.Immediately after the US launch, MSNBC will be available on the Internet… Continue reading NBC Announces Plans For MSNBC In Europe
It was announced today that record numbers of households and businesses throughout Britain are signing up for cable TV and telephone services.The Cable Communications Association claims that it is achieving revenues of £1 billion a year compared to BSkyB’s £950 million. More than half of the revenue (£540 million) comes from telephony compared to £360… Continue reading Cable Revenue Reaches £1 Billion Per Annum
Nick Milligan, Director of Sales for Channel 5 Broadcasting, revealed part of Channel 5’s strategy for its launch in 1997 at the ISBA conference (27/6/96). Mr Milligan stressed that he could not reveal the schedule list as there were competitors present but said that C5 hoped to produce more choice and alternatives to a younger… Continue reading ISBA Conference : Can C5 Deliver?
The ITC is considering liberalising its rules on advertising breaks so that ITV, Channel 4 and Channel 5 can broadcast long-form ‘home shopping’ advertisements (also known as ‘infomercials’) at night.The amendment to the ITC’s rules will bring terrestrial commercial broadcasters into line with satellite broadcasters, who already carry home shopping, and prospective digital terrestrial broadcasters,… Continue reading ‘Home Shopping’ To Be Extended on Commercial TV
