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The annual rate of inflation is down to 2.4% it has been announced today. This is the lowest rate since October 1994.The actual index was 161.3, taking 1985 as the base rate.

Finance Directors are still finding it difficult to assess the benefits of marketing for their companies. This is according to a survey of 100 FD’s from the Times Top 1000 by KPMG and the IPA. Although FD’s are very interested in evaluating marketing effectiveness, marketing directors are still lagging in providing them with the information… Continue reading Marketing Still Difficult To Evaluate

Speaking at an ADMAP conference, “Electronic Trading: Bombshell or Bonanza?” in London yesterday, Mike Cobbe, former MD of Media Buying Services, laid bare the “financial irregularities” and “manipulation” across the existing media buying process.Cobbe described current industry technology as “a bad joke, open to manipulation”. A reasonable size media buying operation would make £0.5 million… Continue reading Electronic Trading: Bombshell Or Bonanza?

The ITC has announced that Diamond Cable was the only company to apply for the local delivery franchise covering the Vale of Belvoir (Newsline 19/02).Diamond proposes to serve 4,545 homes by the end of the year 2000 and has bid the sum of £1. The ITC must now assess the business and technical plans put… Continue reading Diamond Applies For Cable Franchise

Flextech’s first quarter results show that pre-tax losses were £3.6m, an improvement on the same period last year which saw losses hit £4m. Turnover has also improved, rising from £7.4m last year to £9.9m this year.More details regarding Flextech’s latest channel, the Sega Channel, are also emerging. It will launch in July and carry 25… Continue reading Flextech Announces First Quarter Losses

According to AKQA New Media Limited, brands are failing to use the Internet to its full potential. AKQA has identified some key trends regarding how brands approach the Internet; they believe many marketing departments see the Internet as an experiment rather than a commercial reality.Key business objectives, branding and strategy are often neglected on sites;… Continue reading Brands Fail To Use Internet To Full Potential

The IPA has published its 1995 review of advertising and marketing appraisals. The review comments on new advertising theory and general themes and developments in the industry.Sally Ford Hutchinson, Chairman of the IPA Marketing Appraisals Committee said, “Although the standard of articles from the marketing fraternity is high, we continue to be disappointed with the… Continue reading IPA Publishes 1995 Review Of Articles

A BSkyB advertisement in the national press criticising the BBC’s sports coverage drew complaints on the grounds that it was misleading, it is reported in the Advertising Standards Authority’s latest monthly report.The ad was headlined “Question: How much live coverage did the BBC ever give to England’s overseas test matches against Australia, the West Indies,… Continue reading Complaints Against BSkyB Ad

National NewspapersThe latest NRS AIR estimates for October to March show that national newspaper total readership is falling, down by 1.107 million readers year on year.News International’s Sun and Times have both increased readership however, recording AIRs of 10.415 million and 1.648 million respectively, up 7.15% and 3.63%. Associated’s Daily Mail recorded the biggest increase… Continue reading NRS Round-Up – October To March 96

http://www.scifi.com/‘The Dominion’, the Sci-Fi Channel’s Internet pages, is more of a science fiction resource than a cable television media site, featuring everything a sci-fi fan could want.There are eight sections to the site: What’s New: new features of the site including latest contests and special events Sci-Fi Feed: this is the main section related to… Continue reading Website Of The Week: The Sci-Fi Channel