ITV is to launch a series of promotions as part of a new £5 million multi-media marketing campaign designed to remind viewers and advertisers that ITV is Britain’s most popular channel. The on screen campaign will be supported by outdoor, press, radio and below the line activities; the campaign endline will be “ITV. Britain’s Most… Continue reading ITV Launches £5 Million Advertising Campaign
Virginia Bottomley has announced additional deregulatory media ownership controls, which give the Independent Television Commission and Radio Authority greater flexibility in determining and defining “control” of broadcast licences. The amendment to the Bill extends the regulators’ powers to take account of de facto control. Following concern that companies could still use “wharehousing” or similar mechanisms… Continue reading ITC And Radio Authority Given Greater Powers
The Advertising Association has welcomed the EC Green Paper on Commercial Communications European Commission Issues Green Paper On Commercial Communications, as “an exemplary set of observations and proposals on the advertising and marketing sectors in Europe”.Lionel Stanbrook, Director of Political Issues at the Advertising Association said “The Green Paper in effect will force Member States… Continue reading Advertising Assocation Praises EC Green Paper
The first full-scale IT exhibition to be modelled entirely in Virtual Reality without a physical presence will open live on the Internet in October. Virtex ’96 will be organised by Virtual Exhibitions and sponsored by the Electronic Telegraph, the Internet version of the Daily Telegraph.Virtex ’96 will be free and run for eleven months. Companies… Continue reading First Virtual Exhibition Planned
The Board of Classic FM has appointed current Chief Executive John Spearman as Deputy Chairman. He also takes on a new executive role developing Classic’s expanding international activities in the US, Continental Europe and Scandanavia. A successor has not yet been found.A spokesman at Classic also emphatically denied press rumours that the station was about… Continue reading Classic FM Appoints Deputy Chairman
The European Commission has issued a Green Paper covering the review of its future policy on commercial communications. This covers all forms of advertising, direct marketing, sponsorship, sales promotions and PR. The EC is now seeking views on the proposals.A review carried out to provide research for the Green Paper found that cross-border activity is… Continue reading European Commission Issues Green Paper On Commercial Communications
Channel 4 has announced in its Report and Financial Statements for 1995 that it continues to gain revenue share from its terrestrial competitors. Advertising and sponsorship revenue in 1995 was £448 million – an increase of 13.7% on 1994.Despite increased competition from satellite and cable channels, now taking 6% of the tv advertising market, C4… Continue reading Channel 4 Shows Growth In Ad Revenue
IPC Magazines has announced details of its Ideal Home relaunch in June (Newsline 25/04). The title will be repositioned as ‘the ultimate lifestyle magazine for women’.The relaunch package, which has been masterminded by managing director Chris Boyd and editor-in-chief Sally O’Sullivan, includes a major redesign of the editorial content and cover design, plus a special… Continue reading Ideal Home Relaunched
According to a report in today’s Independent ITV chiefs have agreed in principle to the launch of a digital television service which would be run by all the ITV companies.According to industry insiders the ITV companies are considering establishing a corporation, which could be called ITV2, in which all the franchise operators would hold shares.… Continue reading ITV Companies To Launch Joint Digital TV
The decision on who will win the television coverage of football’s Premier League will be decided on June 6th when the contenders will unveil their bids to the League.The main party which has so far registered an interest in taking the coverage from Sky is a consortium comprising Carlton Communications and the Mirror Group (Newsline… Continue reading Premiership Coverage To Be Decided Next Month
