The Regional Press Advertising Awards will this year be taking place on November 7 at Birmingham’s International Convention Centre. The awards are designed to encourage creative talent in Britain’s advertising agency professionals in the field of regional press advertising. The awards are open to any agency in the UK and all entries must have been… Continue reading Regi Awards
The haircare company Wella has been signed up to sponsor ITV’s Baywatch for its brand Wella ShockWaves, in a deal said to be worth over £500,000.The deal will take effect from September 23rd and will run for 25 weeks. It will be the first television sponsorship that Wella has undertaken and the first time Baywatch… Continue reading Baywatch Shockwaves
Yesterday’s special ITV council meeting unanimously approved the new autumn schedule. The special meeting had been held in the face of criticism from advertisers about falling ratings and rising airtime prices, but ironically the meeting was held in the week when ITV achieved its best ratings so far this year; in peaktime ITV had a… Continue reading ITV Meeting – New Schedule Backed
Classic FM has attracted three new advertisers to the station. Standard Life, Ernest and Julio Gallo and Direct Line Insurance will all be advertising on the station from June onwards, as part of a drive by Classic FM to attract new advertisers.Nigel Reeve, Sales Director at classic FM said:”We are particularly delighted to have won… Continue reading Classic FM Attracts New Advertisers
A report from the Periodical Publisher’s Association says the business magazine sector and independent radio are both at the top of revenue growth, and will continue to be so for 1995 and for the whole of 1996, according to the AA.MMS figures show that five of the leading six sectors in the business to business… Continue reading Radio And Business Mags Revenue – Equal Growth
The August issue of Yachting Monthly carries a Classic Yacht Supplement to compliment its sponsorship of the largest classic yachting rally, Cowes Classic Yacht Rally which takes place August 16-20.The supplement will provide an event preview, the definition of a classic yacht by Arthur Beiser, a look at classic boat equipment and other supporting features… Continue reading Yachting Monthly Gains Supplement
The most useful site on the net for anyone involved in the media industry has to be the UK Media Internet Directory; a list of media-related sites.There is a breakdown by television, radio, newspapers, magazines, media services, internet resources and advertising agencies. E-mail addresses are given and there are direct links to those companies which… Continue reading Net site Of the Week Http://Www.Mcc.Ac.Uk:80/^Jcridlan/Index.Html
Over 2,700 million items of direct mail were sent in 1994, according to figures just released by the Royal Mail. This is an increase of 11% on last year and an increase of 116% over the past 10 years. Expenditure on the medium reached £1.049 million.The Royal Mail has begun a Summer campaign to promote… Continue reading Direct Mail Volumes Increases In 1994
Robin Morgan has been appointed editor of the Sunday Times Magazine, taking over from Kate Carr who becomes managing editor of the books, style and art’s sections of the Sunday Times. Morgan is not new to the post, he was contract editor of the magazine when Andrew Neil became editor of the main newspaper in… Continue reading Sunday Times Magazine Appointment
The Labour party is to call for a single watchdog to oversee the telecommunications and broadcasting industries. In a document outlining the party’s approach to the information superhighways, Labour will suggest that Oftel, the telecoms regulator, and the ITC should be merged into a new regulator that will be divided horizontally.This would remove what Labour… Continue reading Labour To Call For ITC Oftel Merger
