Metro Radio Group and EMAP have teamed up to launch a joint radio sales initiative, offering advertisers the chance to buy a radio area that matches the C4 Northern Macro region. The one-stop sales package will offer a TSA of almost 11 million adults with a weekly reach of 5 million.The new sales initiative will… Continue reading Metro And Emap Team Up To Create Northern Sales Area
Golden Rose Communications has appointed Jeanie Bergin as its first group marketing director. Bergin was the former London chairman of FCA.
From July 1st MTV is encrypting its service on the Astra satellite. In order to continue viewing the channel via a dish viewers will need to subscribe to the Sky Multi-Channel package (Cost=£9.99 per month).Viewers accessing via cable will be unaffected.The Sky Multi-Channel Package includes:Sky One, UK Gold, Nickelodeon, TCC, Discovery, Bravo, Family Channel, CMTV… Continue reading MTV Moves To Encryption
The Incorporated Society of British Advertisers (ISBA) has today published its Annual Report and Accounts. John Hooper, director general of ISBA outlines the current and future aims of the Society in 4 key objectives:“Convince the government of the importance of advertising in a market led economy; ensure a media environment that meets the business needs… Continue reading ISBA Focus On Media Inflation And New Media
The Government should remove public service TV advertising from commercial networks, currently worth around £40m, and put it as public service messages on the BBC. This is one of the recommendations of a 5-point plan put forward by CIA Medianetwork to beat spiralling TV advertising cost inflation.The 5-point plan to control TV advertising inflation is:… Continue reading Plan To Beat Rising TV Costs – CIA
Latest research conducted by GfK Marketing Services indicates that the number of British households with satellite dishes has not grown significantly in the last few months, in spite of the continuous drop in the average price of satellite recieving equipment, and recent special offers.In the first few months of this year there was a slow… Continue reading Dish Sales Unaffected By Price Cuts
Channel 4’s decision to move the Derby from Wednesday to Saturday looks to be a mistake. Viewing figures for this year’s Derby are down from 4.2m last year to 3.8m this year, this is a fall of 10%. It had been hoped that moving the race from midweek to the weekend would be more viewer… Continue reading TV Viewing Summary W/E 11/06/95 – Derby Move A Flop
http://www.pavilion.co.uk/daccess/Part on-line magazine, part information service, Disabilities Access is an internet service for people with disabilities and for those who work with them.It funds itself, at least in part, by carrying advertising, offering a fairly broad and very astute range of packages.Services available to users include news headlines and news archives from Disability Now newspaper,… Continue reading Net Site Of The Week
The Sun is today offering its readers a Sun credit card; today’s paper has an application form in the middle pages. The Sun’s card is a MasterCard, backed by the HFC bank, who are the bank behind the GM card from Vauxhall.The credit card offers no annual fee for the first year, and an APR… Continue reading Sun Offers Credit Card To Readers
EMAP plc has announced that it is to acquire the business magazine publishing interests of the Institution of Civil Engineers (ICE), which include the weekly magazine New Civil Engineer and six other titles.Integral to the acquisition is a long term agreement for publication of New Civil Engineer and Civil Engineer International, which are the magazines… Continue reading Emap To Acquire New Civil Engineer
