Best, the women’s weekly published by Gruner & Jahr, is to sponsor the second series of ITV’s Special Babies. This is the first sponsorship of a factual series on the ITV Network. The first series of Special Babies averaged an audience of over 9 million.Best will also be running weekly features during the series, covering… Continue reading Best In First Factual Sponsorship
Yesterday’s Rugby World Cup Semi-Final between England and New Zealand, which was shown live at 13:30 attracted an audience of 9.0 million viewers, according to unofficial overnights. This is almost 3 million more viewers than watched last week’s England v Australia match.Of these 9 million individuals, 5.1 million were men. This is a TVR of… Continue reading Rugby Semi-Final Attracts 9M Viewers
The fashion and style magazine, with Madame Figaro, will appear bi-monthly in The Observer Newspaper from October 29th with Mimi Spencer as it’s editor.The magazine which was distributed bi annually with The Guardian on a Saturday, since it’s launch in 1993, will accompany The Observer in a bid to attract more female readers to The… Continue reading Observer To Gain Madame Figaro
According to The Independent’s own estimates, the new look of the paper has dramatically increase sales in the past week. Relaunched last Saturday, the Independent is claiming average sales for last week of 302,303. If sales for the whole of June are maintained, this would give The Independent the highest circulation it has had since… Continue reading Independent Revamp Success Claim
The Ad Track research evening was held on 13th June at the Arts Club, Dover Street, London. Mike Baker, Advertisement Marketing Controller at IPC, was the speaker.Monitoring the effects of advertising in magazines is not an easy task when compared with television advertising. According to the Ad Track report ” The spends are often much… Continue reading AD Track Report
The Daily Telegraph is to cut it’s coverprice from 30p to 10p every Monday for twelve weeks starting from Monday 19th June and lasting to 4th September.The promotion is entitled The Summer of Sport and lists events in the sporting calender which will be reported.Events covered will include Rugby World Cup finals, The England/West Indies… Continue reading Daily Telegraph Price Drop
In a lecture given last night to the Royal Television Society, Andrew Neil warned of the negative impact of the digital revolution in broadcasting.Mr Neil began with a warning about the potential dominance of BSkyB. “British television is on the brink of going digital and that digital revolution seems likely to be dominated by BSkyB.”“Digital… Continue reading Neil Warns Terestrial Broadcasters
The ITC has awarded the following local delivery licences in the Midlands;Licence Area Successful ApplicantTamworth/North Warwickshire/Meriden Tamworth Cable CommunicationsLichfield/Burntwood/Rugeley Lichfield Cable CommunicationsBurton-upon-Trent/Swadlincote/Coalville/ Burton-upon-Trent CableUttoxeter/Ashby-de-la-Zouch CommunicationsHinckley/Bosworth Hinckley Cable CommunicationsAll the successful applicants are associated with LCL Cable Communications, which currently operates the Leicester and Loughborough franchises. In each case the successful applicants were the highest bidders.LCL… Continue reading Local Delivery Franchises Awarded
Richard Webb, deputy managing director of Optimedia, is to join News International as director of advertising for News Group Newspapers. Webb will replace Clive Milner following his promotion to general manager.
Yorkshire on Sunday, launched by Bradford & District Newspapers in August 1992 is to cease publication.The title is currently making a loss following January newsprint price increases. Bradford & District Newspapers said that the forthcoming newsprint price increase in July, together with the high cost of maintaining sales make it non-sustainable.The press room and publishing… Continue reading Yorkshire On Sunday To Close
