Standards of creativity are increasing all the time; new data transfer technology has the ability to revolutionise advertising in the same way that new printing technology had revolutionised the rest of the process, delegates to the Newspaper Society’s annual advertising conference, held in Newcastle this week, were told.Newspaper Society president Gerry Holbrook, managing director of… Continue reading Regional Newspapers: Powerful Players In Multimedia Future
From 1 January 1996, the Audit Bureau of Circulations is to make what it says is the most fundamental of all the changes in recent years to the system for auditing the circulation figures of consumer magazines and paid-for regional newspapers. All ABC audits will be conducted by ABC’s full-time audit staff only; this means… Continue reading ABC Auditing Changes
For today only, the Today newspaper has dropped its price to 10 pence as part of a game promotion called Midas Touch. Adverts appeared in last week’s Today newspapers for the promotion, but there was little television activity, Today told MediaTel.The Today newspaper has launched the Midas Touch promotion campaign at a time when the… Continue reading Today Newspaper Drops Price
The BBC has told staff to expect job losses and programme cuts. An independent report conducted by the consultants Coopers and Lybrand has suggested new ways for the corporation to save money.The BBC’s commitment to eradicate its £183m borrowing requirements have led to worries of redundancies. Drama, Music and Arts departments are due to hear… Continue reading BBC Staff And Programmes To Face Cuts
Classic FM is to launch a new format sports reports programme today April 24th The new programme, Jaguar Eyewitness Sport with Dickie Davies, is to be sponsored by Jaguar cars.The advertising, promotional and sponsorship deal follows after Jaguar cars first ever national radio advertising campaign which has been running on Classic FM since September 1994.… Continue reading Jaguar To Sponsor New Sports Programme On Classic FM
Advertising costs will increase more this year than at any time since the late 1980s, with advertisers budgets unable to keep pace. This is one of the key findings in the sixth annual Advertiser Options on Media survey by Media Audits.The survey’s respondents plan to increase their advertising budgets in 1995 on average by no… Continue reading Media Inflation Outstrips Advertisers
QualitiesAmong the quality titles, the Times recorded the highest increase in its monthly ABC year on year, up 34.2% to 631,638, the effects of the price war still seemingly apparent, with its second highest monthly figure ever. Circulation seems to be steady, up by 0.2% on February’s figure; its six-monthly ABC was up 36.3%.The Daily… Continue reading Press Round-Up – March
Eurosport and Cable operator Videotron have joined forces to offer Videotron viewers Eurosport Interactive. It will be available to 75,000 London homes which subscribe to the Videotron cable franchise and have access to Videoway interactive technology. The service currently includes the 1995 IndyCar World series motor racing and the Tour de France cycling.Eurosport Interactive is… Continue reading Eurosport Interactive Available Now
A local delivery franchise for the Chichester and Bognor Regis area and the Haywards Heath area have been advertised by the ITC at a meeting held on 13th April.The Bognor Regis and Chichester have an advertised area which comprises of about 85,000 homes and the Haywards Heath area has an advertised area of 33,000 homes… Continue reading Local Delivery For Two New Areas
Viacom’s music subsidiary, MTV Networks is teaming up with Polygram to broadcast two music channels in Asia. Regions targeted will include Hong Kong, New Zealand and the central Asian republic of Kyrgyzstan. The English language channel is to be launched on May 5th.A Mandarin language channel, MTV Mandarin, will be launched on April 21, delivered… Continue reading MTV And Polygram Form Asian Satellite Group
