The ITC has received one application for the local delivery franchise area of Totton and Hythe; the applicant is Videotron Southampton and Eastleigh Ltd, the company which operates the neighbouring franchise, and a subsidiary of Videotron Holdings plc.The ITC also only received one application for the local delivery franchise for Glamorgan and Gwent; the applicant… Continue reading Cable Franchise Applications Received
Polaroid has signed a sponsorship and advertising deal with MTV Europe to sponsor MTV’s ‘The Pulse’ from now for a 12 month period, and has also committed an advertising campaign to the channel for the first time. The ad campaign will run initially for 6 weeks with 30, 40 and 60 second commercials. A second… Continue reading Polaroid – Sponsor Of MTV
The Independent Television Commission is this morning releasing its second annual review of the performance of the ITV licencees, GMTV and C4. A full report will be on Newsline shortly …..
Complaints by magazine publishers into the masthead publishing ban have led to Heritage Department Minister, Viscount Astor agreeing to investigate the matter.The masthead publishing ban which publishers describe as unnecessary, and desperately short sighted, prevents magazine titles developing television programmes using the same name. At a meeting with a PPA delegation, Viscount Astor agreed to… Continue reading Investigation Into Masthead Publishing Ban
There are only three weeks until the final bids for the channel 5 licence are due to be delivered to the ITC. May 2 will see some of the largest media companies in Britain competing for the last terrestrial channel licence which will cover 70% of the UK population.Main contenders include the following:– Virgin/Associated Npapers/Phillips/HTV/Electra… Continue reading Latest Channel 5 Bidding
As of 6am this morning, Londoners can now listen to Virgin Radio on the FM frequency. Virgin 105.8 will share DJ’s and music with the national AM station although differences will exist with regard to information output ie. news, travel and sport, as well as the nightly London entertainment show, ‘Alive in London’.Hosted by Rowland… Continue reading Virgin – London Radio Launches Today
Roger Holland, head of marketing at the Newspaper Society, is to leave the Society at the end of April. This follows criticism of PressAd, the commercial arm of the NS. A six-month marketing review was carried out which tabled improvements in the marketing and promotion of the regional press, in an attempt to build national… Continue reading Roger Holland Leaves Newspaper Society
Newspapers are still a major part of daily life according to Keynote’s latest survey, commissioned by Gallup, both nationals and regionals. Two thirds said that they liked to read their local paper, and more than half of over 1,000 people questioned said that they buy the same paper every day.Reasons for choosing a newspaper revealed… Continue reading Two Thirds Like To Read A Local Paper; For Nationals Price/Supps
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Rupert Murdoch’s News Corporation is aiming for dominance in world television sport, with plans to create an international rugby “super league”, as well as having just bought rights to top international boxing matches.The aim is to show the top rugby games in Australia and New Zealand, on Star, the Murdoch satellite system in Asia, on… Continue reading Murdochs Plans Rugby Super League
GFK Marketing Services LTD have conducted research which shows that twice as many people in Britain intend to sign up for cable TV, once available in their area, rather than satellite.GFK’s research revealed that rather than install satellite, nearly 2 million householders would prefer cable. GFKs spokesman, John Binks said “Cable seems to be attractive… Continue reading New Subscribers Choose Cable Over Satellite
