Leslie Hill, the chairman of ITV, speaking at a reception in Brussels for MEPs and Commission officials today has called on the European Union to provide a framework that will enable all European broadcasters to expand and invest in quality programming.“Quotas, flexibly adapted to each market-place will offer a measure of protection to European programme… Continue reading ITV Calls For More Favourable European Environment
MTV Europe has signed a new sponsorship and advertising deal with Motorola. The global electronics company is sponsoring MTV’s prime-time show Most Wanted throughout 1995. The agreement also includes a new spot campaign on MTV running alongside the sponsorship.
The newspaper price war has failed to change the buying habits of the vast majority of the newspaper-buying population, according to the latest CIA Sensor from CIA MediaLab. Only 14% of the population claim to have been affected.CIA Sensor found that 86% of people say that the cover price reductions have had no effect on… Continue reading Only 4% Buy Different Paper Because Of Price War
The latest cinema admission figures from the Cinema Advertising Association show February’s average weekly admissions to be 2.48 million. This is an increase of 13.2% on January’s figures, but down 22.7% on last February. This large decrease year on year can be attributed to the success of Mrs Doubtfire, out last February.Total admissions for February… Continue reading Cinema Admissions – February
The Daily Mirror has signed a deal with Channel 4’s Brookside that includes an interactive game card. Mirror readers will receive gamecards featuring silhouettes of characters and a line of dialogue beneath them. On the day of the programme the Mirror will reveal the character; readers could win £5000.Other games will include Brookside Bingo with… Continue reading Mirror Signs Deal With Brookside
Pearson has announced pre-tax profits of £297.8m; an increase of 43% on last year, but admitted a setback over its move into video games and computer software. The flotation of BSkyB, in which Pearson holds 14%, contributed £57.6m to operating profits. Thames Television made £19m profits. The FT group was up 46% to £51.2m and… Continue reading Pearson Profits Up 43%
Taylor Nelson AGB reported pre-tax profits up 48% from £4.1m to £6.19m.
Charles Allen, chief executive of Granada’s television division yesterday appealed to the government not to accept a rapid deregulation of media ownership; to “let the rope of regulation out gradually, rather than let it go all at once”.The Granada argument is contrary to many media organisations who are arguing for the media to be treated… Continue reading Granada Plea On Media Ownership
Channel 4 today launched their new season of programmes, with a total spend of £49 million. While being well satisfied with this figure, they remain bitter that it still falls short of their advertising payout to ITV of £57 million.However, nothing could spoil their good mood or their confidence as they timed their launch for… Continue reading Channel 4 Spring Season
ITV, looking for sponsors for three of its networked game shows, has approached all of the national newspapers. Valued together at over £3 million, The Midas Touch, The Price is Right and Family Fortunes are the only ITV Network prime-time game shows who do not currently have existing newspaper sponsors.The game shows will be sold… Continue reading ITV Approaches Newspapers For Remaining Game Shows
