According to the latest Irish listenership figures, the JNLR/MRBI November Interim report which was released this week, 50% of all listeners heard a local independent radio station “yesterday”, over the period April to September 1994.Although the interim report does not indicate market share, Michael O’Keeffe, Chief Executive of the Independent Radio and Television Commission said… Continue reading Half Of Irish Listeners Choose Local Radio
Janet Izatt, associate editor of Media Week has been promoted to acting editor three months after Phoebe Cork left to concentrate on writing. Izatt is expected to be confirmed as editor in the near future, as publisher Stuart Bindley-Ross has stated publicly that he is not looking to recruit anyone else
Press-buying director of O&M, Bill Kinlay has been promoted to media director. The post has been vacant since former managing director Bill Patterson left in June. Assistant media director Rhona Tridgell becomes client services director. A new appointment will be made for the head of press-buying vacancy.
The latest weekly viewing figures from BARB, for the week ending 23/10/94, show ITV and C4 combined taking 51.1% of the total share of viewing, an average of 13 hours and 23 minutes. This is up 2.4% on last year. All TV viewing is up by 1% year on year.
Durex is to sponsor Dial MTV, a phone-in video chart show run on MTV Networks Europe, supported by an advertising campaign in the spring of next year. During the course of the year-long sponsorship, Durex will get 179 million exposures to the 16-34 year-old target market and an estimated 14.7 million exposures to 16-34 year-olds… Continue reading Durex In MTV Sponsorship Deal
Today the TV Summit 94 is being held in Brighton. Chaired by Ray Snoddy, the media correspondent of the Financial Times, the Keynote speech will be made by Chris Smith, Shadow Heritage Secretary.Other speakers include David English from Associated Newspapers, Eugene Connell from Nynex and Nick Brien from Leo Burnett, who will all discuss the… Continue reading TV Summit 1994
Nickelodeon has recorded its highest rating on Friday 29th October,beating all channels within the Satellite Market, Channel 4 & BBC2 (kids) within satellite homes with a 2.6 average kids TVR. Nickelodeon also went on to gain a 7% share of the children’s market, beating Channel 4 and BBC2 (kids) week ending Sunday 30th October according… Continue reading Nickelodeon On The Increase
Former National Heritage Secretary, David Mellor, is to broaden his own media coverage further with a series of late-night chat shows to be screened by Channel 4 in the new year. According to Broadcast magazine, the shows, un-titled as yet, are to be produced by the same company responsible for After Dark.
Microsoft is to test an “end-to-end software solution” for interactive TV early next year. The system includes distributed operating system software for connecting TV set-top boxes and PCs with a wide variety of services, plus media server software for delivering video-on-demand and a set of interactive applications.
At the TV Summit ’94 this morning, Sir David English, chairman and editor in chief of Associated Newspaper announced that they have just acquired a second cable television channel. “The Performance Channel”. It is an Arts and Entertainment channel which broadcasts for 10 hours per day. Associated’s 24 hour news and feature channel, “Channel 1”… Continue reading Associated Acquires Second TV Channel
