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RSA Advertising is to launch a new series of film and audience packages in January. The packages include a Disney package, a children’s package and Premiere, targetting 15-34 year olds.

Amra is to sell the Chester-based titles of Thomson Regional Newspapers. This is the first time any TRN titles have been sold by a different organisation to Thomson Media Sales.A Thomson Regional Newspapers statement said it was “a tactical action for the Chester market. No other TRN centres will be affected in any way.” Over… Continue reading Amra To Sell Thomson Titles

Michael Horner, sales director at London Radio, has left the company, and is to be replaced by Jonathan Arendt.

The Daily Telegraph is to launch an electronic version of its paper in the UK before the end of the year. The Electronic Telegraph will carry edited highlights of the main paper, giving news, sport and features, and will carry advertising. It will be marketed both to individual readers and in a corporate package to… Continue reading Electronic Telegraph Later This Year

At the Newspaper Society’s Classified Advertising Conference, delegates were told that classified advertising, vital to regional newspapers, is under attack from all sides. Stuart Garner, chief executive of Thomson Regional Newspapers was the first speaker with an editorial background to tell an industry conference that classified was as important as news content in selling newspapers.“Classified… Continue reading Classified Is Vital, Conference Told

Britain’s regional newspapers are uniquely placed to play a major role in the UK cable television market, the Newspaper Society’s Conference was told.Paul Kearney, managing director of Bristol United Press, said that cable operators “could provide formidable competition, but (in his experience) they are extremely open-minded and eager to form alliances.”In Bristol, his own Evening… Continue reading Local Press Should Join Cable Companies

Customs and Excise has changed the treatment of VAT for magazines and “linke goods” such as covermounts. This means that covermounts now assume the VA liability of the main magazine, (which is zero-rated.) The PPA anticipate that the changes will allow publishers further freedom in promotion of titlesPPA: 071 379 6268

The MRG evening meeting held on Monday night on “Mediaspan – the fusion of AGB’s Superpanel data with BARB” was well attended, with in excess of 80 people. The evening was chaired by Nick Hiddleston, McCann-Erickson, with Judith Passingham, Commercial Director at AGB explaining how the superpanel data is collected and its applications for clients… Continue reading MRG Evening Meeting On Mediaspan

The Guardian Media Group, publishers of The Guardian, The Observer and Manchester Evening News, yesterday announced a 45% increase in interim pre-tax profits.The increase for the period to October 1, from £11.5m to £16.7m, exceeded pre- tax profits for the last full year. Chairman, Harry Roche, said that all the company’s operations – including broadcasting,… Continue reading Guardian Media Increases Profits By 45%

The IPA Advertising Effectiveness Awards were held last night at the Guildhall with Tim Broadvent and BMW emerging as winners of the Grand Prix, for “consistent and strong” brand imagery since 1979. BMW sales have more than trebled during this time.Paul Mayes of TBWA won the award for Media Planning, for the Nissan Micra campaign.… Continue reading IPA Effectiveness Awards 1994