Last night’s MRG evening meeting on the Press Price War attempted to answer questions such as what opportunities does price cutting offer advertisers, and will they have to make up the short fall in revenue by paying increased advertising costs?First to speak was Stella Beaumont from the Guardian. Stella attributed the Guardian’s immunity to the… Continue reading MRG Evening Meeting – Press Price War
According to an article in today’s Financial Times, BSkyB is negotiating a deal with Independent Television News to supply the news for its 24-hour news channel, Sky News. If the deal does go ahead, it would mean only two major news suppliers in the UK, BBC and ITN.Talks are said to be well advanced, involving… Continue reading ITN May Supply BSKYB News
Media Vision Research Limited has released research into the profile and viewing habits of the rental video audience. Called MarketTrak, the service uses data from the BARB panel, and provides data by film genre.The viewing of pre-recorded video now accounts for 4% of all viewing, and nearly 7% of all commercial viewing. Videos are watched… Continue reading Video Audience Data Released
The latest Advertising Association Quarterly Survey of Advertising Expenditure seems to prove that the industry is continuing to pull out of the recession.In the second quarter of 1994, adspend rose in almost all media sections. Radio and outdoor had particularly good figures, rising by well over 10% in real terms compared with the same quarter… Continue reading Advertising Revenue Continuing Increase
The strong story line in recent Eastenders episodes has drawn its biggest audience for years, over taking Coronation Street as top programme for the week. Thursday’s episode, which revealed the results of Tuesday’s fight between Phil and Grant Mitchell, drew an audience of 19.31 million for the single showing, and a further 5.99 million on… Continue reading Eastenders Attracts Biggest Audience
The Independent Television Commission has extended the deadline which requires shareholders in Independent Television News to reduce their holdings to a maximum of 20%. The deadline for compliance is now extended by one year to 31 December, 1995.The Secretary for National Heritage has confirmed to the ITC that ITN ownership is being considered as part… Continue reading ITN Deadline Extended
First quarter results from News Corporation show pre-tax profits up 8% to A$344m (around £160m). The company said that most of the increase could be attributed to BSkyB. Operating income fell after the sale of the South China Morning Post and a firm Australian dollar. “Substantial gains” in operating income in the filmed entertainment and… Continue reading BSKYB Helps News Corporation Profits
NBC Super Channel has announced a surge in ad sales for the 4th quarter of 1994. New advertisers which have joined the channel since the beginning of October include Lufthansa, Delta, Chrysler, Time-Life and the Jamaica Tourist Board.1994 will be the first full year of activity since NBC acquired majority control of Super Channel in… Continue reading NBC Super Channel Claims Surge In Advertising Sales
John Ferguson, International Media Director of McCann-Erickson has been appointed Media Director of Dewe Rogerson, replacing Cathy Walker.
Charles Allen of Granada spoke about the future of ITV; he believes that the key to business is always to be able to see through the eyes of the customer.He gave a list of common “myths” about ITV and dismissed them all: * ITV is not commercial * ITV is only good for FMCG *… Continue reading Life After ITV Takeovers – TV Summit ’94
