Panasonic, the sponsor of ITV’s World Cup Coveage, achieved 20% spontaneous recall among 15-34 year old men, after only two weeks of the competition. Results are from ACCESS, an omnibus survey from BMRB International, conducted among 2,000 adults during the second week of the tournament.Contact: Geoff Wicken, BMRB. 081 566 5000ATHLETICS SPONSORSaab is to become… Continue reading World Cup Sponsor Recall
Michael Moore, advertisement sales and enterprise director of Express Newspapers has resigned suddenly after 10 years with the company. Despite the sudden departure, both sides insist the move was amicable. Rory McLeod, managing director of Southern Radio, has been appointed managing director at London Radio, replacing Graham Luff who has left the company. The European… Continue reading Moore Leaves Express
The BBC’s share of radio listening will probably fall below 50% this year for the first time, Liz Forgan, managing director of BBC Radio admitted yesterday. At the Radio Academy Festival in Birmingham yesterday, Liz Forgan, in her first major speech since taking over the job 18 months ago said that the BBC losses were… Continue reading BBC Share Of Radio To Fall Below 50%
Qualities The newspaper price war among the quality dailies escalated last month with the Daily Telegraph reducing its weekday price from 48p to 30p from June 23. Despite this cut coming towards the end of the month the effect on the Telegraph’s June ABC figure is apparent, with the newspaper’s circulation rising above 1 million… Continue reading National Press Round-Up – June
Channel 4 plans to end a three-year freeze on its programme budgets, and commit a further £20m over 18 months. The extra spending will be spread across the range, with special emphasis on UK drama and children’s programmes.
The government yesterday was warned not to delay multimedia legislation, by Frank Barlow, managing director of Pearson at a Media Society Lunch in London. Barlow said the UK had a chance to lead the world in the media if the government acted quickly and positively. He wants to see the media treated like any other… Continue reading Pearson Chief Warns On Multimedia Law
News International has signed the first ever multiple programme sponsorship package, in a deal with four top game shows. The package begins with the Sun’s sponsorship of Wheel of Fortune at 8pm on Monday 11 July. The programme will run on Monday nights for the next 23 weeks.Other game shows in the deal are Family… Continue reading News International In Multi-Package Sponsorship Deal
According to Willott Kingston Smith’s latest Marketing Services Monitor, media independents are way ahead of other marketing services sectors as they report the highest level of annual gross income since the survey began in September 1992. All other sectors are still running at lower levels than in September 1992.The operating profit per head being earned… Continue reading Media Buyers Lead Recovery
New government guidelines, expected to be implemented through the Criminal Justice Bill, will allow commercial sponsorship of the police, according to a story in The Guardian. The new guidelines have been prompted by Thresher, who gave Avon and Somerset police a £10,000 van. The gift was accepted, although the logo on the side had to… Continue reading Police Sponsorship Available
The IPA has issued a response to the Government’s White Paper on the BBC. The proposal to review the BBC licence fee before 2001 has been welcomed; the IPA had originally responded to the Green Paper by saying that there was a need for a co-ordinated review of the whole of broadcasting at the end… Continue reading IPA Response To BBC White Paper
