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The Manchester Evening News is to close its weekly colour magazine next month. The magazine, which launched last September, has failed to attract national display advertising.

A study carried out on behalf of Channel 4 and its specialist agency, Wood Lynds, reveals that general awareness levels of programme sponsorship among consumers are increasing.The survey researched attitudes of consumers, clients and agencies. The objectives of the research were to investigate attitudes to sponsorship, awareness levels, advantages and disadvantages and benefits, as well… Continue reading Sponsorship Awareness Increasing – Study

Arcwind, publisher of Windsurf magazine, is to launch a new magazine in October covering the sport of snowboarding. Snowboard will appear five times a year and will carry equipment reviews, fashion features and resort reports. The new title will launch with a print run of 40,000 and a cover price of £2.50.Snowboard’s ad manager is… Continue reading Snowboard Launch

News International is claiming that sales of Today reached 1 million on Saturday July 9, when the newspaper launched its new Weekend section. The cover price was cut from 25p to 10p for the day. Today’s June ABC was 583,845.

The Advertising Association has today released the “European Advertising and Media Forecast”. Real growth is predicted across Europe, with UK advertising expenditure forecast to grow by 5.5% in 1995 with the press predicted to show a 5.7% increase.Figures for ad spend in 1993 decreased in eight countries last year: Austria, Finland, France, Germany, Italy, Netherlands,… Continue reading UK Ad Expenditure To Grow By 5.5% In 1995

Cinema admissions last month showed a year-on-year increase of 18.2%, with an average weekly admissions figure for June of 1.65 million. This is the lowest admissions figure so far this year. However, June is generally a poor month for the box office with admissions rising in July and August during the school holidays.Admissions for the… Continue reading June Cinema Admissions

The ITC has published its response to the Consultative Document on the Future Management of the Radio Spectrum issued by the Radiocommunications Agency in March. (Newsline 23/3/94). This document asked for comments on two options; administrative pricing or selective auctions.The ITC argues that, in relation to terrestrial television, it will continue to be broadcasting policy… Continue reading ITC Response To Radio Spectrum Consultation

Media Week’s editor, Phoebe Corke, is to leave the magazine. A replacement has yet to be announced.

How to increase the sales effectiveness of your advertising campaign without increasing your budget and by only marginally increasing your TVRs was the theme of the MRG evening held on 20 July. Speaking were Callahan Oherlihy and Paul Baker of OHAL, with a seminar entitled “How to Optimise the Brand TV Budget.”Paul began by describing… Continue reading How To Optimise The Brand TV Budget – MRG Evening

The Granada Group yesterday announced the loss of between 150 and 200 jobs, as part of a plan to integrate the non-programme making activities of the two companies.Joint operations to provide finance, transmission, press and publicity services across the companies will be created. There will also be a single broadcasting unit to implement broadcasting strategy… Continue reading Granada Group Announce Job Losses