Advertising expenditure reached £9bn last year, according to figures released this week by the Advertising Association. The figures show a total advertising expenditure of £9,155m last year, an increase of 3.3% on 1992.Radio expenditure grew at the highest rate last year, up by 23.6% to £194m. The increase can be attributed to the success of… Continue reading Ad Expenditure Reaches £9bn
The May newspaper ABC figures are expected to show the Times recording its highest ever circulation figure. The full ABC figures for December to May will be available on MediaTel on Friday afternoon.IOS & GUARDIAN SUPPLEMENTSBoth the Independent on Sunday and the Guardian are to carry World Cup supplements sponsored by Guinness.INDEPENDENT APPOINTMENTThe Independent has… Continue reading Times Expects Highest Ever ABC
Michael Grade has proposed an alliance between Channel 4 and the BBC to strengthen their position against ITV and the satellite broadcasters. Addressing the Broadcasting Press Guild in London yesterday, Grade suggested that C4 and the BBC jointly make and produce programmes and buy in programmes from Hollywood. C4 has tried unsuccessfully to enter into… Continue reading C4 Proposes Link Up With BBC
Classic FM has released the findings of a radio recall study entitled ‘The Jigsaw Test,’ which indicates that commercials using humour provide a higher level of recall and that the position in a break has no bearing on recall. The study, the first since the Ironing Board Survey conducted in the 1980s, involved 296 respondents,… Continue reading Classic Recall Research
Charles Garside, former editor of the European, is to return to the paper as editor-in-chief. The appointment follows the departure of Greg MacLeod, chief executive. Herbert Pearson, editor, will become associate editor.
Northern & Shell are to launch around 30 new consumer titles, although details are not yet released. Last Week Northern & Shell signed a major print deal with Nuffield Web Offset. The new titles are expected to be monthlies, and will be outside N & S’s soft-porn range of titles. Northern & Shell has branched… Continue reading Northern & Shell In Massive Launch
Westminster Press is to launch a readership survey this autumn. The survey, carried out by NOP Media, will comply with Jicreg and standard industry guidelines, and will cover all Westminster Press titles.Anne Blood, advertisement director of Westminster Press told MediaTel that the data will be aimed at advertisers, and will give information such as age,… Continue reading Westminster Press To Launch Readership Survey
Times Mirror, the US media group, is to sell its cable television operations to Cox Enterprises for about $2.3bn. This would create the third largest US cable TV company, after TeleCommunications and Time Warner.VIDEO ON DEMAND STUDIES – VIDEOS NOT SO IMPORTANTResearch carried out by BT and Norwegian Telecom into video on demand services suggests… Continue reading US Media Groups Agree Cable TV Deal
The ITC has published a memorandum which has been submitted to the Trade and Industry Select Committee investigation into optical fibre networks; it outlines ITC policy on the following: The impact on broadcasters of the convergence of broadcasting, information technology and telecommunications. The ITC sees the main impact of convergence will be in increased competition,… Continue reading ITC Opinion On Optical Fibre Networks
The company behind the Astra satellite television system, Societe Europeene des Satellites, a Luxembourg company, is planning a flotation which is believed will value it at more than £1bn. The company broadcasts 50 channels across Europe.The company would be floated on the London Stock Exchange as well as other European exchanges, probably before the end… Continue reading Astra Plans Flotation
