ISBA has launched a new “Guide to Direct Marketing” covering customer databases, data profiling and analysis, campaign management, creative planning and agency remuneration. The guide costs £7.50 for ISBA members and £15 for non-members.ISBA: 071 4997502MRG SUMMER PARTYThe MRG is holding a summer party on Monday July 25th at Stanley House, Kings College, Kings Road… Continue reading ISBA Direct Marketing Guide
The current growth in the customer magazine market is expected to continue, according to a Mintel report commissioned by the Association of Publishing Agencies. The report predicts a 31% revenue increase to £116m over the next four years. Turnover in the sector totalled £80m in 1993, Mintel expects it to reach £88m for 1994.The report… Continue reading Growth For Customer Magazines
The combined TV revenue figure for May, based on agency estimates, came in at £175.434m, an increase of 22% on last year’s May figure. The ITV share was £141.768m, with Channel 4 at £33.67m. This is an 81/19 split between ITV and C4. ITV’s revenue was up 20.3%, and C4 up 29.5% on last year.The… Continue reading Television Revenue – May
ITV has announced today that it has pulled out of its bid to televise the National Lottery because of ITC regulations. Explaining the decision ITV Network Centre chief executive, Andrew Quinn, said that ITV’s proposal met all but one of Camelot’s specifications. This was the automatic selection of contestants for a mid-week game show exclusively… Continue reading ITV Pulls Out Of Lottery Bid
The European Commission is to decide whether agreements that link Cadbury- Schweppes with the National Lottery go against EC rules on free and fair competition. As part of the agreement Cadbury can advertise its products in connection with the Lottery.
Last night’s MRG meeting, taken by Andy Farr of Millward Brown, was entitled “Persuasion or Enhancement? – An Experiment.” The purpose of the evening was to put forward evidence that most advertising does not persuade people when they are exposed to it but instead influences the conclusions they reach later when they try the products… Continue reading MRG Meeting – Persuasion Or Enhancement
In response to today’s DTI ruling Granada has announced that it intends to create a new combined sales house to sell the airtime for most of the existing clients of the Time Exchange and Laser. It will comply with the DTI ruling and will therefore not include all the TV companies currently handled by the… Continue reading Granada Response To DTI Ruling
The IPA has opposed More O’Ferrall’s bid for LTA Advertising because it believes it would allow the poster contractor to dominate the London 6-sheet market. The Office of Fair Trading is currently examining the bids for LTA, which also include a management and employee buyout team, a consortium led by Transportation Displays and a consortium… Continue reading IPA Opposes More O’Ferrall’s LTA Bid
Sport Newspapers’ Yorkshire title, the Sunday News and Echo, has suspended publication after its sale to the Robin Corporation fell through. Michael Savage, of the Robin Corporation, pulled out of the £150,000 deal, claiming that he was given false information about the News and Echo’s losses.DAILY MAIL MMC REFERRALThe Daily Mail and General Trust’s bid… Continue reading News And Echo Future Uncertain
The best day of the week to screen a direct response TV ad is a Monday, according to some research conducted by Channel 4 and BT. The effectiveness of an ad increases by 25% when it contains a voice over with the response telephone number and ads that last for 60 seconds, rather than 30,… Continue reading C4 Direct Response TV Research
