The BBC is seeking commercial partners to join in a pan-media enterprise, French Challenge. French Challenge is a season of broadcasting on BBC1 and 2 as well as BBC national and local radio stations, due to start in September.On offer to commercial supporters is the chance to sponsor a range of promotional, off-air activities, such… Continue reading BBC Seeks Marketing Partners
The IPA has relaunched its Media Appraisals Committee as the Media Research Quality Committee, “to reflect the changing trading conditions of the 1990s.”In the future, an IPA Seal of Approval will be awarded to surveys that meet the IPA’s minimum technical standards; the IPA hopes to establish an easily identifiable quality benchmark for media planners… Continue reading IPA Revamps Media Appraisals Committee
The Department of Trade and Industry has issued a consultation document on whether copyright protection should be extended to programme formats. A programme format comprises “the common unifying features” of a game show or comedy.Back in 1989 it was decided that the unifying features of Opportunity Knocks, which had been copied by the New Zealand… Continue reading Copyright May Be Extended To Programme Formats
QualitiesThe Times is still continuing to build its circulation and in April took a 20% market share among the quality dailies, up from 18% in January and 15% last August, prior to the introduction of its price cut. The newspaper’s April ABC of 478,419 was up by 1.6% on March and its 6-monthly figure for… Continue reading National Press Round-Up – April
Channel 4’s board is to consider whether to mount a formal campaign for independence from ITV to avoid paying the safety net subsidies. In February Channel 4 handed over £38.2m to the ITV companies and it could end up paying £200m to ITV over the ten years of its licence.A final decision on the exact… Continue reading Channel 4 Seeks Independence
The creation of one of the world’s largest multimedia companies was looking possible after a General Motors subsidiary, Electronic Data Services, said it was having talks about a $30 billion merger with the US telecommunications group Sprint. A joint statement from the two companies said that they saw great opportunities for synergy by a either… Continue reading Multimedia Merger
Technicians and Journalists at the BBC are to stage a series of strikes from next week, in a dispute over pay and conditions. Staff will stage a 24-hour strike on Tuesday and Friday of next week, and two days will be targetted each week until the dispute is settled.The two unions involved, the National Union… Continue reading BBC Unions Announce Strike
The trade and technology minister, Patrick McLoughlin, has made it clear that the government will not ban “lookalike” products. After consultations on the issue, he rejected pressure from manufacturers to amend the Trademarks Bill to crack down on goods that resemble well-known brands.Mr McLoughlin said the Goverment agreed with the “overwhelming majority”of views received that… Continue reading No Ban On Lookalikes
Rupert Murdoch is planning to launch on-line consumer services later in the year. National newspapers; The Times, Sunday Times and Today would be on-line as well as other information and services…
With the decision over the National Lottery winner due within two weeks, Rank Organisation is now one of the favourites, together with the Camelot Consortium and the Great British Lottery Company.
