Newspaper and Magazine publishers yesterday launched a new code of practice governing standards of cross-media promotion.The Cross Media Promotion Code has been drawn up by the Newspaper Society, the Newspaper Publishers’ Association, the PPA, the Scottish Daily Newspaper Society and the Scottish Newspaper Publishers’ Association. The publication of a joint code of practice comes three… Continue reading Publishers Launch Cross Media Code
The BBC is to undergo a programme strategy review, to examine whether it is adequately serving its audiences. Programme makers have been told that the BBC should shed its exclusivity image, and regain a reputation for popular drama to attract both a less exclusive and a younger audience. Alan Yentob told Ariel, the BBC staff… Continue reading BBC To Attract More Popular Audiences
The IPA has published its Trends in Viewing Report for the first quarter of 1994; the report highlights the decline in the overall amount of television viewed. The share of live viewing achieved by the terrestrial commercial channels shows a slight rise on the previous quarter, but a drop when compared with the same quarter… Continue reading BBC And Satellite Show Improvements
Conde Nast is to add a cross-title personal finance section to the London and south editions of GQ, Vogue, Tatler and House and Garden from October. It will comprise 32 pages, 10 of which will be editorial.Conde Nast claims that the four titles have a circulation of 223,000 in the south. Last year a property… Continue reading Conde Nast Extends To Personal Finance
Capital Radio has released results for the six months ending March 1994; pre-tax profits were up 170% from £4.6m to £12.5m. This was helped by the sale of three stations, Radio Trent, Mercia Sound and Leicester Sound to GWR for over £4 million.The chairman said the company is enjoying a strong market, as the recovery… Continue reading Ad Revenue Up For Capital Radio
The Radio Authority has told the government it would like to see longer licences for commercial radio companies, to give the industry more stability. The Authority believes that the present eight year licences are too short to give an adequate return on investment.It also wants the government to look at anomalies in the way television… Continue reading Call For Longer Radio Licences
Omnicom is expected to takeover the agency Griffin Bacal. Omnicom subsidiary DDB Needham Worldwide is expected to complete the takeover within a fortnight. Griffin Bacal will operate as an independent, wholly owned subsidiary of DDB. The two agencies are said to have been in talks since the beginning of the year but the deal has… Continue reading Omnicom Take Over Griffin Bacal
London Transport has shortlisted four bidders for the final stage of the sale of LTA Advertising Limited; they are: Management and Employee Buy-out Team headed by Brian Robinson, LTAAL’s managing director More O’Ferrall, the UK’s largest outdoor advertising contractor A consortium led by Transportation Displays Inc, the largest transport advertising company in the US. The… Continue reading LTA Bidders: 4 Shortlisted
The combined TV Revenue share for April, based on agency estimates, came in at £157.89m, an increase of 5.6% on last year’s April figure. The ITV share was £125.55m, with Channel 4 at £32.33m. ITV’s figure is up 2.1% on last year’s figure; Channel 4’s figure is up 22.1% on last year’s figure. This is… Continue reading Television Revenue – April
The BBC is seeking commercial partners to join in a pan-media enterprise, French Challenge. French Challenge is a season of broadcasting on BBC1 and 2 as well as BBC national and local radio stations, due to start in September.On offer to commercial supporters is the chance to sponsor a range of promotional, off-air activities, such… Continue reading BBC Seeks Marketing Partners
