Classic FM is to provide media support to the Royal Academy of Arts’ exhibition, Goya:Truth and Fantasy, to open on 17 March. Classic’s media sponsorship will include a mix of on-air editorial, advertising and promotions as well as listener competitions for prizes such as a visit to Spain.
The MRG are running a series of evening classes in the spring concentrating on the basic methodologies, scopes analysis of media research sources. The classes will cost £5 each and will take place in Channel 4’s Whitfield Street meeting room;1/3 Research Methods (Peter Overy)8/3 BARB (Bill Meredith)15/3 Cable/Satellite & TV Definitions (Julia Rulf, Hugh Johnson)22/3… Continue reading MRG Committee Election/Evening Classes
The private members bill which received its second hearing on Friday in the House of Commons gained the support of more than a third of MPs, passing the second reading. The bill will now be debated by a parliamentary committee at which ministerial opposition will almost certainly be increased.
Tony O’Reilly is coming to London this week for talks with Newspaper Publishing. His visit comes at the same time as reports that the rival consortium led by Mirror Group Newspapers may increase its bid for the group to £3 a share.The consortium will be after a recommendation from Ian Hay Davison, the non- executive… Continue reading MGN To Increase Offer For Independent
Tomorrow’s network broadcast of The Brit Awards will be sponsored by Britannia Music. Britannia has sponsored the awards as an event for 6 years, but the new broadcast deal means that it is the first time a single company will be sponsor of both an event and its coverage.The sponsorship is part of an above-the-line… Continue reading Britannia Music To Sponsor Brit Awards
The European Group of Television Advertising (EGTA), has produced the European Guide to TV Sponsorship. The bilingual French and English guide provides details of the sponsorship possibilities on 50 TV channels throughout Europe.The information gives details on differing sponsorship regulations as well as giving facts on channels and their sales houses.The European Group of Television… Continue reading European Guide To TV Sponsorship
The latest batch of July to December ABCs to be released are from Haymarket Publishing and Choice Publications; Total UK&Eire HAYMARKET Jul-Dec92 Jul-Dec93 %Ch Jul-Dec92 Jul-Dec93 %Ch AUDIOPHILE 15,122 15,580 3 11,407 10,583 -7.2 AUTOCAR AND MOTOR * 86,379 84,159 -2.6 81,602 79,800 -2.2 CAR CHOICE 45,698 44,034 -3.6 45,628 43,958 -3.7 CLASSIC & SPORTSCAR… Continue reading Latest ABCs – Haymarket & Choice Publications
The Radio Advertising Bureau intends to take Commercial Radio’s share of the display advertising revenue to over 5% in the next four years. According to research carried out by the Henley Centre on the Radio Advertising Bureau’s behalf, this rapid growth is achievable.Revenue for 1993 was £178.5m, up 26.7% on the £140.9m in 1992. The… Continue reading Radio Revenue – RAB Aims For 5%
According to a report in today’s Standard, Tony O’Reilly has been snubbed by the European shareholders of the Independent, who say they will oppose his plans for board representation. The directors of the Independent meet today to discuss the proposals drawn up by O’Reilly, and the plans put forward by the MGN consortium.
Yesterday it was announced that Time Warner has teamed up with Pearson and MAI to launch a bid for the Channel 5 terrestrial licence, which is expected to be advertised in the next few weeks. Time Warner, Thames and Pearson put in an unsuccesful bid for Channel 5 in 1992. The consortium intends to offer… Continue reading New Channel 5 Bid
