Following yesterday’s increased bid for LWT by Granada, the board of LWT have made it clear they still consider the bid inadequate. Sir Christopher Bland, Chairman of LWT, maintained that LWT shareholders would suffer a decrease in dividend income if they accepted. Media analysts agree that the offer is not over-generous and still hostile. Reports… Continue reading LWT Reaction To Increased Granada Bid
Polaroid is to sponsor the Channel 4 show Don’t Forget Your Toothbrush, in a deal estimated at around £500,000. The sponsorship package will be supported by a national 48-sheet poster campaign. The show, hosted by Chris Evans, begins its 12 week run this Saturday.AUTO EXPRESS EXTENDS SPONSORSHIPAuto Express’ sponsorship of The Motor Show programme has… Continue reading Polaroid Remembers Its Toothbrush
Ray Bridges, ad director at the Radio Times, is to retire in July. Ashley Munday is to replace him.BSB CHIEF EXECUTIVEPaul Twivy is expected to sign a contract making him chief executive of BSB Dorland later this week.COAST TO COAST MDCentral Scotland Radio, the company that won the regional IR licence for Scotland’s central belt,… Continue reading Radio Times Ad Director
ITV have suggested that the first division battle for promotion to the premier league should culminate in a Sunday TV special. This would mean that all first division matches would be put back 24 hours on the final weekend -to May 8th.The Football League is considering the switch on the basis that there is a… Continue reading ITV Suggest Sunday First Division Coverage
Readers Digest’s circulation has continued to increase with the magazine’s July to December ABC up by 9% year-on-year. Auto Trader also recorded an increase with its ABC up by 4%. Total UK & Eire Jul-Dec92 Jul-Dec93 %Ch Jul-Dec92 Jul-Dec93 %Ch Auto Trader 363,927 378,985 4.1 363,927 378,984 4.1 Readers Digest 1,521,437 1,660,170 9.1 1,509,945 1,647,737… Continue reading Readers Digest & Auto Trader ABCs
Abbott Mead Vickers has won the BT contract for personal telephone use. The contract has been called the largest single new business so far in advertising and is worth £50m in annual billings.
It has been announced today that Channel 4 has to pay £38.2m to the ITV licensees, under arrangements laid down in the Broadcasting Act 1990, which was set up to establish a system of income support for Channel 4.Under the Act, Channel 4 has to hand over to Channel 3 half of the qualifying revenue… Continue reading Channel 4 To Pay £38.2m To ITV
One of Britain’s top radio teams, from BBC Radio’s ‘Gardeners’ Question Time’ is to move to Classic FM. Less than a month ago talks began between the entire gardening team and Classic FM; Classic has now commissioned a new programme to be called Classic Gardening Forum. The programme, which will be broadcast every Saturday afternoon… Continue reading Gardeners Favourites Defect To Classic
A report on smoking from the Department of Health states that a ban on tobacco advertising is not necessary. The report says that negotiations will be reopened with the tobacco industry about tightening the voluntary controls on tobacco advertising and promotion.The report suggests the establishment of a committee of medical experts to examine scientific evidence… Continue reading Ban On Smoking Ads Rejected
