The latest RAJAR data released today and covering the last quarter of 1993 shows that Commercial Radio has increased share and reach again – the fourth successive series of increases since the first RAJAR figures were released at this time last year.Over the year Commercial Radio has added 1.75m listeners weekly, almost entirely at the… Continue reading Commercial Radio Share And Reach Rise Again
The Quarter 4 Rajar figures show the 3 national commercial stations, Classic FM, Virgin and Atlantic, taking an 8.1% share of all radio listening. This compares to the 6.5% share a year ago held by Classic and Atlantic. Classic’s share of listening has recovered again after a fall in the last quarter, it now stands… Continue reading National Commercial Stations – Latest RAJAR
The Times has offered to freeze the 30p weekday and 40p Saturday price cuts for the whole year to those readers who subscribe to a regular daily copy for the year. Peter Stothard, editor of The Times says, “This is an important new commitment both to those who have long been regular buyers of The… Continue reading The Times Offers Price Cut For Year
A hardcore pornographic television channel for homosexuals is to be beamed into Britain later this year. The station, Gay TV, will be transmitted by satellite from the Continent. Gay TV is due to start transmissions from March 20. It will be launched by Mark Garner, the business man behind Red Hot Television.In order to try… Continue reading Britain To Get Gay TV
YTTV has announced results for the year to September 30 1993. Losses were lower than expected; the pre-tax loss was £7.88m, on turnover of £236.8m.The final audited advertising sales figure of £150m was £34m less than the forecast given at the beginning of the year, and £20m less than what the board was told in… Continue reading YTTV Announce Loss For 1993
There will be an MRG Meeting on 9 February, entitled Neural Networks in Media Research. Alan Hendrickson of Pulse Train Technology will describe progress on the software project which covers media research, media planning and commercial functionality.The meeting will be held at JWT, at 6.30pm on Wednesday February 9.Contact Rosemary Taylor of Optimedia if you… Continue reading MRG Meeting – Neural Networks
The Debating Group held a debate at the House of Commons last week; the motion was “Sponsorship is of more benefit than advertising”.Sir Giles Shaw, Chairman of BARB, was chairman. John Billett, Chief Executive of The Billett Consultancy and Shaun Powell, Head of Marketing at Barclaycard, argued for the motion.John Billett pointed out that sponsorship… Continue reading Sponsorship More Benefit Than Ads
The ITC has extended the deadline for comments on the consultation paper on television advertising sales arrangements from 25 February to 4 March. This is to give consultees more time to consider possible changes from any Office of Fair Trading announcements.The ITC still intends to reach decisions at its meeting on 17 March.ITC 071 255… Continue reading ITC Extends Deadline On Sales Document
Marketline International has released a report into the radio sector in the UK, in which revenue figures for 1993 are estimated to be around £170m, an annual increase of 10-11%. Revenue for the first half of 1993 was £70.1m (a year on year increase of 7%).Industry observers are optimistic about the prospects for 1994, and… Continue reading Radio Sector Report
As the Independent directors meet today to consider the two rival bids for the troubled papers, it has emerged that The Telegraph is also considering a move. An announcement is expected today.An article in today’s Telegraph quotes a senior executive as saying Conrad Black, owner of the Telegraph, was in touch with the board of… Continue reading Telegraph May Bid For Independent
