Sports and Outdoor Media has been appointed to handle perimeter advertising sales at Wembley Stadium. They will take over at the beginning of 1994 from Arena Sports Marketing, who have handled the business since 1972.Arena Sports Marketing are no longer willing to work with Wembley under the terms imposed.Sports and Outdoor Media 071 625 6256.
According to an ITC study conducted by Continental Research during October the increased number of cable channels available in broadband cable homes is reducing the amount of viewing to both ITV and the BBC. Share/Vwg Oct 93 Oct 92 Oct 91 Terrestrial 57.9 61.4 64.7 The most popular cable and satellite channels continue to be… Continue reading Cable Homes Reduce BBC/ITV Viewing
The Daily Mail and General Trust, the publishers of the Daily Mail and the Mail on Sunday, announced annual pre-tax profits of £66.7m, up 74% on the previous year’s restated figure.The Daily Mail achieved a 15% increase in advertising revenue.Northcliffe Newspapers, the regional publishing group recorded a modest increase in trading profit.
Julie France, ad controller of the Daily Express, is to become ad controller of both the Daily Star and the Daily Express. The newspapers will not be jointly sold, however. Keith Robinson has been appointed national advertising director of Thomson Media Sales. John Lever has been appointed local sales manager of Melody Radio.
The Retail Price Index for November 1993 has been announced this morning. Inflation remains unchanged at 1.4% The rate has now been below 2% for 12 months; this is the lowest run since 1960.The actual figure taking 1985 as the base rate is 149.67. This represents a decrease of 0.1% on October 1993.
Embassy Regal Cigarettes is to scrap its current advertising campaign which features a character called Reg, after a complaint from the Health Education Authority that the advertisements appeal to children.The Advertising Standards Authority found that the ads had not actually contravened a code of practice, but said that “further use of the campaign would be… Continue reading Regal Ad To Be Dropped
Research released today by The Billett Consultancy into TV Audience Targeting confirms that advertisers’ demand for buying Sub-Groups on television has increased more than expected.In the first half of 1993, 42% of all TV buying is targeted to sub-groups; up from 31% in 1992 and 27% in 1991. Of these, ABC1s represented the largest group… Continue reading Increase In Sub-Group Buying
John Major and Irish premier Albert Reynolds today signed a joint declaration on Northern Ireland.The declaration says both governments would back a united Ireland, but only if a majority of Northern Ireland people are persuaded to favour it. John Major has indicated that Sinn Fein will be welcomed at the talks within three months of… Continue reading Joint Treaty Signed
Southern Radio, which provides local radio services to Hampshire, Kent and Sussex, increased pre-tax profits by 24% to £0.96m for the year to September 30.These results are the first to reflect a full 12 month period for the group since the merger of Southern with Invicta Radio in December 1991.
The Retail Price Index for November 1993 has been announced this morning. Inflation remains unchanged at 1.4% The rate has now been below 2% for 12 months; this is the lowest run since 1960.The actual figure taking 1985 as the base rate is 149.67. This represents a decrease of 0.1% on October 1993.
