Embassy Regal Cigarettes is to scrap its current advertising campaign which features a character called Reg, after a complaint from the Health Education Authority that the advertisements appeal to children.The Advertising Standards Authority found that the ads had not actually contravened a code of practice, but said that “further use of the campaign would be… Continue reading Regal Ad To Be Dropped
Research released today by The Billett Consultancy into TV Audience Targeting confirms that advertisers’ demand for buying Sub-Groups on television has increased more than expected.In the first half of 1993, 42% of all TV buying is targeted to sub-groups; up from 31% in 1992 and 27% in 1991. Of these, ABC1s represented the largest group… Continue reading Increase In Sub-Group Buying
Dark Horse International is launching a new magazine, Max Overload! The monthly title launches on 15 February with a cover price of £1.95.The magazine will be full colour, 68 pages and oversize magazine format. It will contain comic strips of the characters from computer games, such as Chuck Rock, Lemmings and Greendog. There will also… Continue reading New Comic/Computer Game Magazine
Radio Clyde has announced results for the year ending September. Pre-tax profits have increased 178% from £1.09m to £3.03m.Turnover was up 12%, boosted by exceptional credits, arising from selling some of their investments in Satellite Media Services.
National Newspapers breathed a sigh of relief in November when the chancellor once agian decided against imposing VAT on cover prices. In the weeks leading up to the autumn budget there had been heavy lobbying warning of the effects such a move would have. However, in his budget speech the chancellor stressed that his decision… Continue reading National Press Round-Up – November
WIN A BUTLER’S TRAY FOR CHRISTMAS…PORT, BUCK’S FIZZ, CHAMPAGNE AND WINESimply answer the following simple questions and fill in your name the answers will register automatically with MediaTel.Closing date: 1pm, Tues 21 December.1. Who prefers a Big Breakfast to a Mug of Nescafe?1. Anne Diamond2. Chris Evans3. Frank Bough4. Jeremy Paxman2. Match the following new… Continue reading * * CHRISTMAS COMPETITION * *
LWT has made a preliminary approach to take over Yorkshire Tyne Tees. The move has been confirmed by the Yorkshire board.The move follows speculation after Granada’s bid for LWT was rejected; LWT was expected to make a take over bid itself in order to block Granada.Last night in the House of Lords the measure allowing… Continue reading LWT Approaches YTTV
IPC has bought The Gardener from HHL Publishing. This comes nine months after IPC launched the monthly Your Garden. The Gardener has a circulation of around 40,000 (ABC Ju-Dc 92) and competes with Emap’s popular Practical Gardening. The deal has started fears of a price war as IPC fights for market share.BBC Good Health from… Continue reading IPC Takes Over Gardening Title
Radio Clyde has announced results for the year ending September. Pre-tax profits have increased 178% from £1.09m to £3.03m.Turnover was up 12%, boosted by exceptional credits, arising from selling some of their investments in Satellite Media Services.
WIN A BUTLER’S TRAY FOR CHRISTMAS…PORT, BUCK’S FIZZ, CHAMPAGNE AND WINESimply answer the following simple questions and fill in your name the answers will register automatically with MediaTel.Closing date: 1pm, Tues 21 December.1. Who prefers a Big Breakfast to a Mug of Nescafe?1. Anne Diamond2. Chris Evans3. Frank Bough4. Jeremy Paxman2. Match the following new… Continue reading * * CHRISTMAS COMPETITION * *
