The government plans to allow companies to use registered trademarks of rivals in advertisements, providing it is in “accordance with honest practices.” A bill received its second hearing in the House of Lords this week.The Advertising Standards Authority told MediaTel this morning that there is unlikely to be any changes in their reviewed code of… Continue reading ASA New Code – Latest
The government plans to allow companies to use registered trademarks of rivals in advertisements, providing it is in “accordance with honest practices.” A bill received its second hearing in the House of Lords this week.The Advertising Standards Authority told MediaTel this morning that there is unlikely to be any changes in their reviewed code of… Continue reading ASA New Code – Latest
General Motors announced yesterday that all its media buying activities were to be consolidated under Interpublic.At present GM’s media buying is split between several agencies; two of them, Lintas Worldwide and McCann Erickson are Interpublic subsidiaries. The two biggest losers from the new arrangement are believed to be Leo Burnett and D’Arcy Masius Benton &… Continue reading GM Media Purchasing Consolidated
General Motors announced yesterday that all its media buying activities were to be consolidated under Interpublic.At present GM’s media buying is split between several agencies; two of them, Lintas Worldwide and McCann Erickson are Interpublic subsidiaries. The two biggest losers from the new arrangement are believed to be Leo Burnett and D’Arcy Masius Benton &… Continue reading GM Media Purchasing Consolidated
Disney’s new film Aladdin, which opened across Britain on December 3 has already taken £2.4m at the box office. During the opening weekend alone it made double the money of Beauty and The Beast. It features the voice of Robin Williams as the genie and includes Tim Rice’s Oscar-winning single A Whole New World.
In a vote early this morning MPs voted 144 to 109 to approve the government order announced last week by Peter Brooke, which would allow ITV companies to merge.ITC TO REVIEW REVENUE CEILING SOONThe Independent Television Commission will publish a consultation document on the 25% ruling before Christmas ; the results will be released early… Continue reading ITV Ownership Approved By MPs
The ITC today publishes the revised version of its code of programme sponsorship, which will have effect from 1 January 1994.The two significant changes to the code are:* Integrated credits:The ITC will allow sponsor’s credits to be fully integrated into programme titles. This means a sponsor’s reference can be included at the end of the… Continue reading ITC Publishes New Sponsorship Code
Phil Martin is leaving Griffin Bacal. He has been replaced by Bob Wootton, former media director at Horner Collis & Kirvan.There is speculation that the appointment of Bob Wootton suggests an effort by the agency to establish a more mainstream media base, as it widens its client base, which at the moment is weighted towards… Continue reading New Media Director At Griffin Bacal
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Phil Martin is leaving Griffin Bacal. He has been replaced by Bob Wootton, former media director at Horner Collis & Kirvan.There is speculation that the appointment of Bob Wootton suggests an effort by the agency to establish a more mainstream media base, as it widens its client base, which at the moment is weighted towards… Continue reading New Media Director At Griffin Bacal
