Continental Research and Deloitte Touche Tohmatsu International have released details of a report into Digital Audio Broadcasting.The report predicts that DAB could be a bigger audio revolution than the compact disc, providing CD quality sound to radio channels.The report examines the attitudes of broadcasters, listeners and manufacturers.The report is available from Glenn Monks, Deloitte Touche… Continue reading Digital Audio Broadcasting
GWR has agreed to buy all the shares of Radio Trent, Mercia Sound and Leicester Sound from Capital Radio for £4.77m cash and more than 1m GWR shares. This means that GWR will have 17 radio licences.The Radio Authority told MediaTel that the full details of the acquisitions and share swap were not entirely clear… Continue reading GWR Takes 3 Stations From Capital
The Daily Mail and General Trust, the publishers of the Daily Mail and the Mail on Sunday, announced annual pre-tax profits of £66.7m, up 74% on the previous year’s restated figure.The Daily Mail achieved a 15% increase in advertising revenue.Northcliffe Newspapers, the regional publishing group recorded a modest increase in trading profit.
According to an ITC study conducted by Continental Research during October the increased number of cable channels available in broadband cable homes is reducing the amount of viewing to both ITV and the BBC. Share/Vwg Oct 93 Oct 92 Oct 91 Terrestrial 57.9 61.4 64.7 The most popular cable and satellite channels continue to be… Continue reading Cable Homes Reduce BBC/ITV Viewing
The Outdoor Advertising Association has announced a new development programme for Oscar, the audience research system.The system currently classifies sites and positions, but places little emphasis on audience data. The new system will turn Oscar from being panel-led data to audience led. This will mean that outdoor campaigns can be planned the same as others;… Continue reading New Audience Data For Outdoor
Sports and Outdoor Media has been appointed to handle perimeter advertising sales at Wembley Stadium. They will take over at the beginning of 1994 from Arena Sports Marketing, who have handled the business since 1972.Arena Sports Marketing are no longer willing to work with Wembley under the terms imposed.Sports and Outdoor Media 071 625 6256.
Julie France, ad controller of the Daily Express, is to become ad controller of both the Daily Star and the Daily Express. The newspapers will not be jointly sold, however. Keith Robinson has been appointed national advertising director of Thomson Media Sales. John Lever has been appointed local sales manager of Melody Radio.
Granada Television has commissioned News/stand Publications to produce Coronation Street Magazine, a monthly title carrying gossip, interviews and storyline anlaysis from the street. It will launch at the end of January, coverdated February 3, with a print run of 150,000.Advertising for the new magazine is being handled by Gemini Media Sales.Mono Page – £1450Colour Page… Continue reading The Street To Have Its Own Magazine
The Outdoor Advertising Association has announced a new development programme for Oscar, the audience research system.The system currently classifies sites and positions, but places little emphasis on audience data. The new system will turn Oscar from being panel-led data to audience led. This will mean that outdoor campaigns can be planned the same as others;… Continue reading New Audience Data For Outdoor
Granada Television has commissioned News/stand Publications to produce Coronation Street Magazine, a monthly title carrying gossip, interviews and storyline anlaysis from the street. It will launch at the end of January, coverdated February 3, with a print run of 150,000.Advertising for the new magazine is being handled by Gemini Media Sales.Mono Page – £1450Colour Page… Continue reading The Street To Have Its Own Magazine
