TSMS, the sales house which represents Anglia, Central and Ulster, has been restructured into two companies, to become more than just a selling operation. TSMS Ltd will handle airtime sales, and TSMS Services will provide sales support, developing the company’s information and consultancy operations.VOLVO BUYS ANOTHER NNR PACKAGEVolvo has booked its fourth National Network Radio… Continue reading TSMS Restructures
The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director… Continue reading ITV To Present Clutter Research
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
YTTV yesterday issued a results warning that it was likely to report a loss for the year to 30 September, as a result of ‘lower than expected advertising and substantial exceptional costs.’ City speculation over the size of the loss range from £20m to £5m.The financial difficulties faced by the combined Yorkshire Tyne Tees station… Continue reading YTTV Issue Loss Warning
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
