In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
Leslie Hill, chairman and chief executive of Central Independent Television, has been elected to succeed Greg Dyke of London Weekend Television as chairman of the ITV council. Janet Hull is to be the IPA’s Director of Advertising Effectiveness. Mike Carlton, LBC’s breakfast show host is leaving the station halfway through his two year contract. Carlton… Continue reading Appointments
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
Leslie Hill, chairman and chief executive of Central Independent Television, has been elected to succeed Greg Dyke of London Weekend Television as chairman of the ITV council. Janet Hull is to be the IPA’s Director of Advertising Effectiveness. Mike Carlton, LBC’s breakfast show host is leaving the station halfway through his two year contract. Carlton… Continue reading Appointments
Newsline-29/10 Commercial Radio RevenueThe AIRC has released a correction in the figure quoted for Oct-Dec 92. It should read £34.8m.
London Interconnect, the consortium of London based cable operators previously known as LACOS is expected to announce today who has been awarded the contract to supply the new cable television station for London.Associated Newspapers is widely expected to have beaten competition from Mirror Group Newspapers and a joint bid from Carlton and LWT. Associated Newspapers’… Continue reading London Cable TV Announced Today
