The Independent on Sunday is to introduce more sections from October. There will be three broadsheet sections the current news section, plus an additional separate sports section, and the existing business section will increase from its current tabloid size to broadsheet.In addition, the supplement, the Sunday Review, will be given extra editorial pages. Ad director… Continue reading Independent On Sunday Alterations
Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music… Continue reading C4 Deal With TAG Lager
The debate over changes in ITV ownership will come to a head in the autumn, at a meeting to be chaired by the Prime Minister. The nine largest ITV companies are banned under the 1990 Broadcasting Act from taking each other over.Mr Major will also decide on whether to extend the moratorium on other take-… Continue reading Major Will Decide TV Takeovers
Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music… Continue reading C4 Deal With TAG Lager
Last night’s MRG meeting was devoted to 3 papers from the Sixth Worldwide Readership Symposium held in San Francisco in April. The papers were;Quality of Reading Measures Assessed by Qualitative Research – Hilary Cade of RSL MediaQuantifying the Qualities: Should We Measure Contacts or Relationships or Both? – Chris Minter of Readers DigestAudience Accumulation and… Continue reading MRG MEETING – READERSHIP RESEARCH
Figures quoted in today’s Financial Times show the Times continuing to hold on to a circulation increase of more than 30% since cutting its price.The Manchester Evening News claims that its new colour magazine boosted sales last Wednesday by 12% week on week; sales on 15 September increased by 22,000.
VideoTrak from Media Vision Research has released its latest findings, which provide BARB viewing figures on pre-recorded videos.The research shows that on average, two thirds of a video’s audience tends to be under the age of 35. This compares very favourably to TV viewing figures where only one third of the audience is comprised of… Continue reading Videos Beat TV For Under 35s
Yesterday Channel 4 and the Independent newspaper launched a new project called Power and the People, designed to bridge the gap between politicians and the electorate.The project aims to improve the current system of opinion polling, by introducing “deliberative polling”. This is whereby a national representative sample of voters study a particular issue before answering… Continue reading C4 / Independent Polling Inititative
Castlemaine XXXX has signed a major deal with commercial radio in a promotional and advertising package worth over £250,000.The promotion, called The Bank of Beyond, launches this week and gives away thousands of Australian dollars. Capital FM is one of the 14 commercial radio stations to carry the promotion.Nicholson Graham & Jones, the firm of… Continue reading Film And Radio Sponsors
Castlemaine XXXX has signed a major deal with commercial radio in a promotional and advertising package worth over £250,000.The promotion, called The Bank of Beyond, launches this week and gives away thousands of Australian dollars. Capital FM is one of the 14 commercial radio stations to carry the promotion.Nicholson Graham & Jones, the firm of… Continue reading Film And Radio Sponsors
