IPC has carried out a survey of equestrian advertisers, which points to Horse & Hound as the best place to advertise, compared with local press and other equestrian titles.In terms of enquiries to advertisements in the magazine, 72% of advertisers claimed over 5 enquiries and 43% more than 10. 81% of those advertising sold their… Continue reading IPC Conducts Horse & Hound Survey
The IPA backed a debate in the House of Commons this week, to discuss whether the BBC continues to set the broadcasting standard.The result was ‘no’ by a third majority (85-52), with Classic FM’s programme controller, Michael Bukht, claiming that commercial radio now sets the pace in innovative ideas. IPA director general, Nick Phillips recommends… Continue reading BBC Standards Debate
Shares in Granada fell from 421p to 417p yesterday following the news that the leisure and TV group had upped its stake in LWT to almost 20% – the maximum allowed under current legislation. Granada’s move has positioned itself for a relaxation of the rules that prevent large TV companies taking each other over. Granada’s… Continue reading Granada Steps Towards LWT Takeover
ITV hopes to play down the self-promotion debate this summer, when it launches a massive promotional campaign on its autumn schedule. By attracting more viewers and in turn more advert- isers, the network aims to prove that promos do work, opposing the common suggestion that viewers constantly zap during ad breaks containing promotional material. The… Continue reading £11m ITV Airtime Devoted To Promos
Guardian and Observer advertising sales manager, Carolyn McCall, was unavailable for comment today over speculation that the Observer magazine is to undergo a revamp at the end of this month, the first major change since the Guardian take-over in May.Reports suggest that the magazine will undo all the changes made during October’s revamp, including reverting… Continue reading Observer Turnaround Begins
30% BBC1’s share of audience has fallen to below 30% (28.9%) for the first time since 1985 – a fact which the Corporation blame on the transferral of viewers from BBC1 to BBC2 during Wimbledon. Even though Wimbledon undoubtedly plays a part in the channel’s poor performance it should be noted that in the comparable… Continue reading BBC1 Audience Falls Below
The ITV Council has temporarily deferred a decision over the future of the News At Ten until it meets with the ITC next week, to examine fully “the differing interpretations of the 1990 Broadcasting Act in relation to the scheduling of the high quality news service to which ITV remains completely committed” (Council statement).
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
The ITV Council has temporarily deferred a decision over the future of the News At Ten until it meets with the ITC next week, to examine fully “the differing interpretations of the 1990 Broadcasting Act in relation to the scheduling of the high quality news service to which ITV remains completely committed” (Council statement).
