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Satellite giant BSkyB is to cut the cost of response advertising on interactive television (iTV) in an effort to drive growth in the medium, and increase the cost effectiveness of iTV campaigns.Sky hopes to make iTV advertising more attractive in all categories, but is likely to see a particular surge in uptake amongst FMCG and… Continue reading Sky Slashes Interactive Response Rates

Newspaper giant Trinity Mirror has warned employees that it may be forced to make redundancies across its national and regional portfolio.The company, Britain’s largest newspaper publisher, said that concerns over advertising revenues may lead to job losses, with an internal memo explaining: “All media owners are currently experiencing tough trading conditions due to the slowdown… Continue reading Trinity Mulling Job Cuts Across Portfolio

ITV has announced a line up of sporting events, including the UEFA Champions League and world championship boxing, for its latest digital channel, ITV4, which launches on all digital platforms next month.Tuesday 1 November will see ITV4 go live to Freeview, cable and Sky homes with live coverage of Chelsea as they take on Real… Continue reading ITV Signs Sports For ITV4 Launch

ITV has become the latest broadcaster to embrace online TV technology, launching a pilot broadband TV service aimed at viewers in the Brighton and Hastings areas.The new service will offer channels for local news, weather, local films, an entertainment guide, community video and classified advertising, accessible via www.itvlocal.tv.The pilot service will allow ITV to expand… Continue reading ITV Latest To Launch Web TV Trial

Highbury House Communications saw its share price shrink this morning following news that Mike Frey, the company’s chief operating officer, is to leave the company with immediate effect, not to be replaced.The company confirmed in a statement to the City this morning that Frey had resigned his post by mutual consent, with the company making… Continue reading Highbury Dips Following COO Resignation

GCap Media’s indie music station Xfm has teamed up with V2 Music to compile the first original music based content for podcast, giving listeners the chance to download free, legal podcasts.The 15 minute podcast features exclusive versions of three songs from Elbow’s current album, Leaders of the Free World, as well as exerpts from an… Continue reading Xfm Teams Up With V2 Music In Podcasting Venture

Today sees the first overnight TV figures published on MediaTel.co.uk, with data provided by TNS allowing fast analysis of the previous day’s viewing for terrestrial broadcasters, as well as ITV2 and Sky One.Last night saw BBC drama Waking the Dead score impressive audience figures, with a peak of 7.1 million viewers in its final 15… Continue reading MediaTel Launches Extended TV Database With Overnights

Cable operator Telewest has widened the reach of its Teleport on-demand service, extending the technology to Essex, offering customers TV and film content at the push of a button.The service, which offers the same control as watching a DVD or video, enables users to pause, fast forward and rewind as many times as they like.The… Continue reading Telewest Widens On-Demand Access

Media and communications group, Aegis has bought 100% of the equity of business media planning and buying agency, Just Media Limited (JML), for £10 million.JML was founded in 1995 and will bring clients including Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate to Aegis.Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis said: “The… Continue reading Aegis Buys JML For £10 Million

French advertising group, Publicis has announced that it has decided not to make an offer for Aegis, putting the end to weeks of speculation over the company’s intentions for the media and research group.Publicis said in a statement that making an offer for Aegis was not “in the best interests of its shareholders.”The group first… Continue reading Publicis Backs Down From Aegis Take-Over