More Uncategorised articles

Access to media will be revolutionised over the next few years, according to Microsoft boss Bill Gates, who told yesterday’s Internet Advertising Bureau (IAB) Engage conference that consumers will soon tailor every aspect of media consumption thanks to massively advanced technology.In the near future, the debate between online and offline advertising will be obsolete according… Continue reading Gates Predicts A Converged Future For Online Advertising

A epic new TV commercial for electronics giant Sony looks set to rival the likes of Honda’s infamous ‘Cog’ in the complexity and audacity stakes, featuring thousands of brightly coloured balls being hurled down San Francisco’s notoriously inclined streets.The commercial, which weighs in at two minutes thirty seconds, will be screened during the Chelsea v.… Continue reading Sony Bounces 20 Million Into Epic Ad Campaign

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%.North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America, Africa… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

BT has expanded on its plans to launch a pay TV service, delivered via broadband, announcing the specifications of its forthcoming set-top-box equipment with integrated PVR functionality.The telecoms giant has selected electronics firm Philips to manufacture the new equipment, which will be high definition-ready, and feature a PVR capable of storing up to 80 hours… Continue reading BT Fleshes Out Plans For IPTV Service

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.For the duration of the two and a… Continue reading TV Awards Proves A Winner For ITV

Culture secretary Tessa Jowell has told MPs that there will be no review of television cricket coverage until 2008-9, heading off a backbench uprising against Sky’s exclusive coverage of test matches played in England in 2006-2009.The deal, which gives Sky a monopoly over matches played within Britain, as well as one day internationals and test… Continue reading Jowell Pledges Cricket Coverage Review – In 2009

Tomorrow will see the release of the latest wave of RAJAR data, providing radio listening data for Q3 2005, with broadcasters and advertisers alike eagerly awaiting the new statistics.The figures promise an update on the closely fought London market, with the battle between GCap’s Capital 95.8, Chrysalis’ Heart 106.2 and Emap’s Magic 105.4 guaranteed to… Continue reading Industry Readies Itself For RAJAR

Text messages sent across the UK during September continued to break records, with new figures from the Mobile Data Association (MDA) revealing an average of 89 million texts were sent per day.Person-to-person texts sent across the month increased by 25% compared to this time last year, resulting in the MDA revising its annual forecast to… Continue reading Texts Sent In September Continue To Break Records

Phil Quartly, former managing director of radio sales house SIRS, is to become commercial director at UTV Radio.The move sees the radio sales boss part company with Emap, which secured his services in the takeover of SIRS’ parent company, Scottish Radio Holdings, in August (see Emap Takeover Of SRH Cleared).The new role will see Quartly… Continue reading Former SIRS Boss Joins UTV Radio As Commercial Head

Vincent Bollore continued his relentless acquisition of Aegis shares this morning, buying up a further 2 million at a cost of £2.6 million to push his combined stake in the media buying firm to 20.67%.The purchase is the latest in a long line made by Bollore’s company, Financiere Du Loch, which have sparked rumours that… Continue reading Bollore Continues Aegis Share Creep