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ITV is to boost the online profile of this year’s I’m a Celebrity Get Me Out Of Here, creating interactive applications around the popular reality show.The broadcaster will pin its interactive activity, including an online game for the first time, around existing broadcast marketing campaign.Called the ‘Bug Chucker Trial’ the unique game has been created… Continue reading ITV Plans Increased Online Activity For I’m A Celebrity

Emap’s flagship men’s magazine, FHM, is to cash in on the latest teenage craze for mobile gaming with a new section of its online offering devoted entirely to Sony’s Playstation Portable (PSP) console.The new channel, due to launch on 28th November, will offer users a range of ready-formatted content for their PSP consoles, from images… Continue reading FHM Hopes For Festive Success With PSP Web Channel

Turner Broadcasting will next year launch two new kids channels to tackle increasing competition from terrestrial broadcasters the BBC and ITV.The new channels, Cartoon Network Too and Boomerang+1, were described as a “work in progress” project by a spokesman for Turner, although they are confirmed for a 2006 launch, despite finer details, such as hours… Continue reading Turner To Tackle Rivals With New Kids Channels

IPC SouthBank has reshuffled its senior advertising managers, promoting Glenda Marchant, previously ad director of the publisher’s Women’s General Interest Group, to the role of publisher on In Style and appointing Claire Portis, previously business development director for the IPC SouthBank group, to cover her previous position.The management change will see Portis take over Marchant’s… Continue reading IPC Reshuffles Key Advertising Roles

Showbiz and celebrity channel E! Entertainment has announced a massive multi-platform advertising push to boost its profile nationwide.The activity will span billboards, London tube panels and bus sides, Coffee Republic retail outlets, and over 1000 Pearl & Dean cinema screens across the country. Featuring ordinary British people who share their names with A-list Hollywood stars,… Continue reading E! Hopes For Viewing Lift Following Massive Promo Push

ITV’s Trial and Retribution delivered a second evening of ratings success for ITV last night, as 7.4 million adults tuned in to the concluding episode of the two part drama.The programme peaked between 10-10:15pm with 7.9 million viewers, while overall the hour and a half long show achieved a 34.4% audience share.Elsewhere, BBC One saw… Continue reading ITV Sees Second Night Of Success With Crime Drama

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the Government’s… Continue reading Consumer Cost Of Digital Switchover To Hit £572 Million

Recently departed editor of the Financial Times, Andrew Gowers, has lashed out at the newspaper industry as a whole, lambasting what he claims is denial over the power of the internet and the continued pinning of its hopes on redundant technology.“Working in print, pure and simple, is the 21st century equivalent of running a record… Continue reading Former FT Editor Slams Newspapers’ Online Attitude

Outdoor advertising operator, Ocean Outdoor, has extended its portfolio of poster sites by almost 50% with the launch of its new 081 pack, a series of nine metre square lightbox panels at key locations in London and other major conurbations.The new sites offer premium exposure to volume audiences of drivers, office workers and shoppers, as… Continue reading Ocean Bolsters Poster Portfolio With Lightbox Sites

National student TV network, SUBtv, has expanded its sales and marketing team following the company’s move out of Digital Media Sales, which previously handled its spot advertising.The company’s sales team now totals nine staff, handling the firm’s marketing strategies and on air sales across the network of 90 top university campuses.The company has appointed David… Continue reading Student TV Network Boosts Sales Team