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It’s back and apparently bigger and better than ever; ITV1’s X Factor certainly drew in the punters, with Saturday night’s opening episode drawing in an impressive 7.9 million adults, up from six million for the start of last year’s competition.The programme, which featured the usual mix of hopefuls and hopeless wannabes striving to become the… Continue reading X Factor Back With A Bang

Last week saw WPP report a 5.3% increase in like-for-like revenues for the six months to the end of June, boosted by acquisitions in China and India and faster growth in the US.The company posted a pre-tax profit of £338 million, a 6.9% rise on the same period last year. Its reported revenue rose 2%… Continue reading Media In The City: WPP Reports 5.3% Revenue Increase

The King was a big draw for ITV1 last night, with Young Elvis In Colour grabbing a peak of 3.6 million adults (an 18.9% share of the audience) in its 9pm timeslot.The insightful documentary, shown 30 years after the death of one of pop culture’s biggest icons, featured rare colour archive and home movies of… Continue reading Elvis Gets A Big Audience For ITV1

Bebo.com became the most visited social networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63% over the start of the year, according to the latest figures from comScore.It was closely followed by social networking behemoth MySpace.com, which enjoyed a 25% increase in traffic over the same time… Continue reading Bebo Becomes Most Visited Social Networking Site In July

Significant declines were evident for the women’s weekly, women’s monthly and the men’s lifestyle sectors, with top titles recording year on year downturns for the period January to June 2007, according to today’s ABC consumer magazine concurrent release.Top weekly Take A Break saw its circulation fall to just over one million following a year on… Continue reading ABC Results Jan-Jun 2007 Round-Up: Women’s And Men’s Titles Record Significant Year On Year Circulation Declines

A repeat of the James Bond movie Die Another Day, on ITV1 at 8pm last night, performed admirably well, beating Big Brother and a repeat showing of BBC One’s popular crime drama Waking The Dead.The classic action movie, which features the awesome Madonna song of the same name, had a peak adult audience of 4.3… Continue reading Bond Bags The Viewers

Jim Hytner, Barclays’ group brand and marketing director, is to leave the bank in November to become commercial director of Top Up TV.In his new role Hytner will be responsible for expanding Top Up TV’s commercial opportunities.He joined Barclays in 2004, having resigned as marketing and commercial director of ITV (see Hytner Quits ITV After… Continue reading Jim Hytner To Join Top Up TV

Easy Living the women’s monthly magazine, is to get its own channel on YouTube, following the launch of Vogue, Glamour and Brides on the video-sharing site.The new channel will show cookery videos featuring the magazine’s food editor, David Herbert.Abigail Chisman, general manager for Conde Nast Interactive, said, “We’re keen to capitalise on this premier destination… Continue reading Easy Living Magazine To Get YouTube Channel

Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign

Half of all UK households have now converted all their TVs to digital, according to the Ofcom/Digital UK Tracker survey published today.The survey also shows a steady increase in public awareness and understanding of switchover, which begins in Whitehaven, Cumbria on October 17 (see Whitehaven Gets Ready For Digital Switchover) before a nationwide roll out… Continue reading Half Of All UK Households Have Converted To Digital