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Mobile provider O2 has partnered with Taxi Media, part of Clear Channel Outdoor UK, to provide passengers with free calls to all UK national and mobile numbers in O2 branded cabs across London and Birmingham.Unique O2 branded hands-free phones have been fitted in over 100 taxis across London and Birmingham along with O2 branded charging… Continue reading 02 In Taxi Media Free Calls Partnership

Liverpool’s 1-1 draw against Porto was watched by an average adult audience of just over 4.1 million last night, giving ITV1 a 19.6% viewing share between 7.30pm and 10pm.However, BBC One’s triple bill of EastEnders, Holby City and the second part of a two-part story line of Silent Witness managed to lure more viewers.EastEnders, which… Continue reading BBC Soaps And Dramas Score Against Football

Heat radio has signed Ford as one of five VIP advertisers for its relaunch on September 25.The six-figure, twelve month deal will see Ford partner heat radio for the weekday morning 9am to 12pm show presented by Paul Coyte.The national digital station, which is currently an automated jukebox, will be relaunched with an “exclusive club”… Continue reading Ford Named As Heat Radio VIP Advertiser

Channel 4 is set to become the first terrestrial broadcaster to offer a high definition simulcast of its main channel on the Sky platform.Anticipated to be available from December 2007, Channel 4 HD will allow Sky HD customers to watch HD versions of hit Channel 4 shows.Rod Henwood, new media director, Channel 4, said: “Channel… Continue reading Channel 4 To Launch HD Channel On Sky

Ofcom has said that the BBC’s plan to launch a new HD TV channel is likely to deliver consumer benefit through increased take-up of HD.The regulator’s market impact assessment found that this benefit is likely to be spread across all the major TV platforms including DTT, satellite and cable.However, Ofcom did say that there may… Continue reading Ofcom Approves BBC HD Plans

Digital UK, the body leading digital switchover in the UK, is launching a national information campaign to promote the switchover, which starts in just under one month’s time.The switch to digital begins in Whitehaven, Cumbria on October 17, before rolling out across the entire country region-by-region over the next few years, finishing in 2012.The £8… Continue reading Digital UK Launches Switchover Information Campaign

Virgin Media’s new entertainment channel, Virgin 1, is to launch on October 1.Virgin 1, available on Freeview, satellite and cable and Virgin Media’s catch-up TV, recently unveiled its brand identity, comprising a red number one figure emblazoned with the Virgin Logo (see Virgin Unveils New Channel Logo).The logo, conceived by directing duo Conkerco in collaboration… Continue reading Virgin 1 Gets October Launch Date

Radio advertising has a new set of guidelines regarding the marketing of food and drink brands, following crackdowns on TV and online ads for these products.BCAP, the Broadcast Committee of Advertising Practice, has unveiled new rules which ban the use of celebrities and other characters in ads aimed directly at children, especially those in primary… Continue reading Radio Ads Get Junk Food Restrictions

UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).The survey revealed that UK retailers now see a combined revenue from 20… Continue reading UK Consumers Spending More On Magazines

BBC One’s new series of Silent Witness lured an average adult audience of almost 6.5 million last night, with the first of a two-part story line giving the channel a 29.6% viewing share.The long-running forensic crime drama managed to eclipse the final of Marco Pierre White’s Hell’s Kitchen. A little over five million adults on… Continue reading Silent Witness Triumphs Over Hell’s Kitchen Final