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Google has unveiled a new model of advertising on its video-sharing website YouTube, which aims to be much more effective than any other ad formats currently on the site.The “TV-style”, animated overlay, which will cover the bottom 20% of a video, will appear after 15 seconds of a clip has played. YouTube says that the… Continue reading Google Unveils New Ad Format On YouTube

The most widely circulated magazine in the UK, Sky’s customer magazine, has been relaunched by News Magazines.The newly renamed Skymag has been revamped in a bid to be more appealing to ABC1 women, introducing a raft of TV personalities as columnists in a bid to up the glossy ante on the title and make it… Continue reading Revamp For UK’s Biggest Consumer Mag

Two Lochs Radio, a not for profit Scottish radio station, is selling radio spots on eBay at £7.20 a go, having picked up on a growing trend in America to sell airtime on Google and the online auction site.According to a report on the Radio Today website, one of the questions on eBay says: “Can… Continue reading Radio Station Sells Ads On eBay

Emap Consumer Media has strengthened its team of digital experts with the appointment of two new digital directors and a head of business development.Ralph Percival has been appointed as the new specialist digital director and Andrew Robb has been appointed as lifestyle digital director.Percival will concentrate on the specialist portfolio which spans brands including Motorcycle… Continue reading Emap Consumer Media Strengthens Digital Team

Virgin Media’s CEO, Steve Burch, is to leave the company with immediate effect, citing family and personal reasons.Burch, who joined the company in January 2006, will return to the US having stepped down from the Virgin Media board.It is understood that Neil Berkett, chief operating officer, will take over from Burch until a full-time replacement… Continue reading Virgin Media CEO Steps Down

The latest IPA ‘Trends in Television’ report for Q2 2007 shows the first year on year increase in average daily viewing levels for some time, now standing at 3.46 hours, up from 3.43 hours for the same period last year.The non-terrestrial channels continue to grow in terms of penetration, patronage and share of viewing, recording… Continue reading Q2 2007 TV Viewing Stabilising

Consumer group Which? has today released a report claiming the use of characters to promote high fat, salt and sugar foods undermines parental efforts to help children eat healthily, drawing criticism from the Advertising Association.The AA has said that the ‘Cartoon Heroes and Villains’ report, which warns that biscuits and other snacks are being promoted… Continue reading Which? Report Says Advertisers Still Pushing Junk Food On Children

It’s back and apparently bigger and better than ever; ITV1’s X Factor certainly drew in the punters, with Saturday night’s opening episode drawing in an impressive 7.9 million adults, up from six million for the start of last year’s competition.The programme, which featured the usual mix of hopefuls and hopeless wannabes striving to become the… Continue reading X Factor Back With A Bang

Last week saw WPP report a 5.3% increase in like-for-like revenues for the six months to the end of June, boosted by acquisitions in China and India and faster growth in the US.The company posted a pre-tax profit of £338 million, a 6.9% rise on the same period last year. Its reported revenue rose 2%… Continue reading Media In The City: WPP Reports 5.3% Revenue Increase

The Office of Fair Trading has said it would agree to consider a review of the imposed Contract Rights Renewal (CRR) on ITV.According to reports, the broadcaster, which has challenged the restrictions following the Carlton/Granada merger, has finally persuaded the OFT to think about looking at the case.The OFT said it would make a decision… Continue reading OFT Agrees To Consider Review Of CRR