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ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads

The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads

Ofcom has published the reasons behind its decision to award the second national digital radio multiplex licence to 4 Digital Group (4DG).Ofcom’s Radio Licensing Committee (RLC) decided that the 4DG bid, which went head-to-head with a bid from National Grid Wireless (see Battle For The Second DAB Multiplex), was best calculated to promote the development… Continue reading Ofcom Publishes Reasons For DAB Multiplex Licence Award

Ed Richards, Ofcom chief executive, has said that the regulator has plans in place which would allow up to four HDTV channels to be broadcast on the DTT platform.Richards, speaking to the Broadcasting Press Guild, said that public broadcasters had been seeking extra capacity following switchover and so Ofcom’s proposal had not been met with… Continue reading Ofcom Has Plans Ready For Four Freeview HD Channels

The American Audit Bureau of Circulations is now counting the number of readers who log on to newspaper websites in the official circulation of the title.ABC audits are compiled semi-annually in the US, and for years the figures have been declining dramatically. As a result many advertisers have been switching from print to online formats.However,… Continue reading US ABC Counts Print And Online Figures Into Official Circulation

European telecommunications commissioner Viviane Reding has named DVB-H (Digital Video Broadcasting for Handhelds) as the single standard for mobile TV in Europe.The use of the DVB-H standard will be legally encouraged in the 27 member states, with the Commission saying that if necessary it will mandate the use of DVB-H in 2008.On announcing the decision,… Continue reading EU Names Mobile TV Standard

Victoria Beckham: Coming To America, a documentary following the Spice Girl on her move to the US, could only attract a peak audience of 3.4 million adult viewers to ITV1 last night, a figure easily beaten by a repeat of BBC One drama Waking The Dead.The Posh Spice reality show had an average of 3.2… Continue reading Posh Documentary Beaten By BBC One Repeat

The BBC has announced a total suspension of all competitions, with phone-related competitions on BBC TV and radio to stop from midnight tonight, and online and interactive ones to be taken down as soon as possible.The announcement came following a meeting of director general Mark Thompson and the BBC Trust, on the same day that… Continue reading BBC Suspends All Competitions Following String Of Breaches

Ofcom has found “systemic failures” in premium rate phone-in services on TV, with the outcome of the watchdog’s inquiry into the sector saying some broadcasters “appeared to be in denial about their responsibilities to ensure programmes delivered on the transactions they offered to viewers” and that there is a “lack of transparency through the supply… Continue reading Ofcom Finds ‘Systemic Failures’ In Premium Rate Phone-In Services

Facebook saw its UK internet visitor numbers rise by almost 4% in June, giving the site a 16.6% share of the market, according to new figures from Hitwise.The past six months have seen Facebook’s audience grow by 502%, compared to 33% for Bebo and 30% for MySpace.Bebo is ranked number one according to the Hitwise… Continue reading Facebook Visitors Increase