emuse absolutely has been appointed as a supplier of next-generation interactive advertising services for BT Vision, BT’s digital TV service.emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.BT Vision’s interactive advertising will offer… Continue reading BT Signs Interactive Ad Service Deal With emuse
More Uncategorised articles
The charity concert for Princess Diana’s 46th birthday, ten years on from her controversial death, attracted an average adult audience of 7.8 million to BBC One yesterday.The concert, which saw a diverse mix of acts – from the Princess’ faves Duran Duran to Take That, Lily Allen and emo funsters Orson – gave the channel… Continue reading A Right Royal Ratings Fest
Broadcasters could be forced to apply for licences for call TV quizzes under the new gambling act, following the publication of new guidance by the Gambling Commission.Producers and broadcasters have argued that these services should be exempt from licensing regulation under the 2005 Gambling Act, because they offer a free route to play via websites… Continue reading Broadcasters May Need To Apply For Call-TV Licences
Ed Richards, Ofcom chief executive, has said that the regulator has not yet been persuaded to allocate spectrum for HD channels on Freeview.However, in a keynote speech at the Institute of Economic Affairs conference on the Future of Broadcasting, Richards said that Ofcom would do everything it can to help public service broadcasters create an… Continue reading Ofcom Still Considering HD On Freeview
Last week Chrysalis announced that it is to sell its radio division to Global Radio, an investment vehicle chaired by the former head of ITV Charles Allen.The £170 million deal will, said Chrysalis, see the company make a £95 million profit (Full Story).Menwhile, with News Corp apparently close to finalsing a deal for Wall Street… Continue reading Media In The City: Chrysalis Sells Radio Division
The US private equity firm Carlyle is understood to have tabled an £11.5 billion bid for Virgin Media.According to reports in today’s New York Times and Washington Post, Carlyle has made a preliminary offer of around £16.50 a share for the company.This means that Virgin’s equity would be valued at £6.5 billion, which coupled with… Continue reading Private Equity Firm Bids For Virgin Media
True Dare Kiss, BBC One’s disturbing new drama serial, picked up a peak audience of 4.4 million adults (a 22.7% viewing share) at 9pm on what was a very solid night for the channel last night.The raw and sparky new show saw sisters Phil, Beth, Nita and Alice reunited for the first time in 20… Continue reading True Dare Kiss A Hit For BBC One
The hotly anticipated weekly current affairs magazine from BBC Magazines, Newsbrief, is set to launch this autumn.According to reports, it will launch with a subscription drive targeting women and international readers.The magazine’s creators have been working closely with BBC News and have conducted extensive consumer research, finding that it appeals greatly to 30+ mothers.The magazine,… Continue reading BBC News Magazine Could Launch This Autumn
The Sun‘s online offering has overtaken Times Online as the second largest national newspaper site this month, according to the ABCe.TheSun.co.uk was up 9.3% from last month, recording just over nine million unique users in May. Times Online, meanwhile, dipped almost 2% month on month to 8.7 million unique users.Times Online peaked at almost 11… Continue reading ABCe Shows Sun’s Website Scoops Second Spot
woman&home, IPC Southbank’s monthly glossy for 40-plus women, has appointed David Dowding as its new creative director and Gaby Huddart as its new deputy editor.Dowding is currently art director of modern homes magazine Livingetc. He has also worked at Cosmopolitan as art director and was on the launch team for Maxim in Russia.Huddart joins woman&home… Continue reading New Creative Director And Deputy Editor For woman&home
