Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
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The analyst also shares his thoughts on the globalisation of media and search spend.
Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.
Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.
Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.
Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.