Lydia Amoah, CEO and founder of cultural change agency Backlight, believes the industry needs to increase cultural, society and political awareness in the current climate.
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The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
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Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.