CBS Outdoor ‘All Eyes on London’ event, Friday 26 April

CBS Outdoor, in association with MediaTel, is hosting the ‘All Eyes on London’ event on Friday 26th April at London’s Living Room at City Hall, giving insight into the UK’s prosperous capital city and the effects that it has – and will continue to have – on both the media and the advertising industry.

The advertising industry is evolving rapidly, and an increasing number of advertisers are having to remodel and upgrade campaigns in order to keep up with the needs of the modern consumer.

London contributes over 17% of the UK’s GDP and with over 30,000 retail outlets, is the world’s shopping capital with £62 billion in sales each year.

‘All Eyes on London’ will explain how London is different from the rest of the country, both economically and culturally, and aims to remind advertisers of the value of the capital and targeting its huge audience.

The event will see a panel of experts take to the floor to talk about how London has become one of the most exciting cities in the world to work, shop and play; why London is continuing to prosper ahead of the rest of the country; and how London will continue to evolve over the next few years.

The line-up inlcudes Dominic Mills, BBC chief business correspondent Linda Yueh, managing director of London Underground and London Rail Mike Brown, and author, journalist, broadcaster and management consultant Peter York.

Places are limited, though still available.

Information about the event, speakers and how you can attend can be found here.