CBS Outdoor launches Nikon campaign on London Underground

A new CBS Outdoor campaign for Nikon hits London Underground this week, advertising the world’s first camera with a built in projector.

Using CBS Outdoor’s XTP screens, the campaign has gone live at Oxford Circus station and runs for three weeks, ending on 11 October.

Claudia Armstrong, communications manager, at Nikon, said: “CBS Outdoor’s high impact XTP screens provide the perfect platform to demonstrate the capabilities of the world’s first camera with a built-in projector, captivating commuters when they are looking to be distracted and entertained.

“The COOLPIX S1000pj’s ground-breaking new feature, which allows people to view a montage of their photographs on a wall or even a car door moments after shooting, is promoted in an engaging advert to attract the attention of commuters at one of the busiest tube stations in the West End.”