CBS Outdoor launches Sony Bravia campaign

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.

The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.

The CBS Outdoor Impact team delivered the creative concept, ‘Motionflow’, to showcase the latest LCD technology from Sony.

The DEPs have been wrapped with black vinyl, accented by red and yellow flashes of colour to echo the Motionflow logo.

Sony Bravia is running its ‘motion like no other’ creative on the screens, filmed using a zoetrope with 64 static images Brazilian footballer Kaka performing a football trick.

Fiona FitzGibbon, head of sales, CBS Outdoor, said: “We are absolutely delighted that Sony is our launch partner on our first Mega DEP on London Underground at Waterloo.

“Their creative execution is showcased brilliantly on this dynamic format. Using both static and digital formats together combines dwell time, engagement with high impact branding and allows the sequential creative to be demonstrated at its absolute best, delivering incredible stand out and really grabbing the commuter’s attention.”