Cellnet To Sponsor Rugby

After several weeks of rumours Cellnet has today announced it is to sponsor the English rugby team and England rugby in an exclusive package, making it one of the most heavyweight sponsorships of the sport.

The Cellnet name will appear on all the England team training kit, and also on a range of leisurewear to be worn by the squad. Other benefits will include the support of the players for advertising and promotional activities and personal appearances.

Howard Ford, managing Director of Cellnet said “Our involvement with the RFU and the England squad has been a highly successful one delivering excellent brand awareness, particularly during the Rugby World Cup.”

The deal is said to be worth several million pounds and is for a four year period with an option for a fifth year.