Channel 4 is claiming that its Big Breakfast show had a 300,000 peak time lead over GMTV on Monday of this week. GMTV has led consistently through the summer, but according to unofficial figures the C4 show had 1.8 million viewers at 8.00am on Monday, compared to 1.5 million for GMTV. This would be a major turnaround, given GMTV’s comfortable margin of late.
Figures for the previous week (w/e Sept 11) released today show that the gap closed to 100,000 viewers at peak time – in favour of GMTV (1.7m to 1.6m).
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