Channel 4 Claims More Youth Viewers

Channel 4 has conducted its own research into youth viewing which suggests that Barb figures for this age group are as much as 50% underestimated.

Channel 4 believes that the Barb panel does not take into account 16 to 24 year-old activities such as student life and guest viewing. Its own research was conducted among 526 16 to 24 year-olds and it revealed that Barb had underestimated C4 viewing on a Friday night by 28% and BBC1 by 8%. On three occasions youth viewing for Friends had been underestimated by Barb by 54%.

This is the second time in the last twelve months that Barb figures have been undermined by independent research. In the summer Carat Research discovered that over 5 million more people than Barb had estimated watched the England v Germany semi-final *Carat Claim More Saw Southgate Miss.

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