Channel 4 Launches New Arts Show

Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts show.

The campaign centers around the creation of the world’s largest limited edition piece of contemporary art. Members of the art collective, Foundation 33, will sign and individually number 1 million postcards, containing transmission details for the new show. Once signed, the postcards will be distributed in bars, cinemas, health clubs and universities by Boomerang Media.

Channel 5: 08457 050505www.channel5.co.uk

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